摘要
新媒体技术的蓬勃发展为博物馆行业带来了巨大变革,以短视频为代表的媒介形式已成为当前博物馆开展宣传推介、发挥社教作用的重要渠道。文章以文博领域中抖音粉丝量居首的“军事博物馆”账号为典型范例,基于传播学视角分析短视频传播的优势特点,探讨博物馆开展短视频传播的重要性,以及强化传播效果的策略。
The vigorous development of new media technology has brought great changes to the museum industry.The media form represented by short video has become an important channel for museums to carry out publicity and promotion and play the role of social education.Taking the account of"Military Museum",which has the largest number of Tiktok fans in the field of museums,as a typical example,this paper analyzes the advantages and characteristics of short video communication from the perspective of communication science,discusses the importance of short video communication in museums,and discusses the strategies to strengthen the communication effect.
作者
高适
GAO Shi(Military Museum of the Chinese People's Revolution)
出处
《科学教育与博物馆》
2025年第4期41-48,共8页
Science Education and Museums
关键词
新媒体
博物馆
短视频
传播策略
new media
museum
short video
communication strategy
作者简介
高适(1997-),男,中国人民革命军事博物馆助理馆员,文学学士,主要从事博物馆新媒体传播的研究,E-mail:gosh@milmuseum.com。
