摘要
泰山皮影以其独特的造型、丰富的图案纹样和鲜明的色彩特征,在中华传统文化中占据重要地位。本文将泰山皮影的艺术特征应用于“泰山黄精”品牌包装设计中,通过融合皮影的经典角色轮廓、传统纹样和色彩搭配,赋予了包装鲜明的文化标识与视觉冲击力。此设计不仅提升了产品的市场竞争力,还促进了泰山皮影文化的传承与创新,丰富了包装设计的思路,并增强了观众的审美意识。通过深入挖掘泰山皮影的艺术特性,为传统文化在现代设计中的应用提供了可行性路径,为推动文化传承与创新发展做出了贡献。
With its unique shape,rich patterns and distinctive color characteristics,Taishan shadow puppetry occupies an important position in traditional Chinese culture.In this paper,the artistic characteristics of Taishan shadow puppetry are applied to the packaging design of the“Taishan Huangjing”brand,and the packaging is endowed with a distinctive cultural identity and visual impact by integrating the classic character outline,traditional patterns and color matching of shadow puppetry.This design not only enhances the market competitiveness of the product,but also promotes the inheritance and innovation of Taishan shadow puppet culture,enriches the ideas of packaging design,and enhances the aesthetic awareness of the audience.By digging deep into the artistic characteristics of Taishan shadow puppetry,it provides a feasible path for the application of traditional culture in modern design,and contributes to promoting cultural inheritance and innovative development.
作者
闫朝群
闵元元
周睿
孔令博
YAN Chao-qun;MIN Yuan-yuan;ZHOU Rui;KONG Ling-bo(Jiangsu Ocean University,Lianyungang 222000,China)
出处
《绿色包装》
2025年第7期144-147,共4页
Green Packaging
关键词
泰山皮影
艺术特征
包装设计
Taishan shadow puppetry
artistic features
packaging design
作者简介
闫朝群(1998-),男,江苏连云港人,硕士研究生在读,研究方向:视觉与媒体艺术;通讯作者:闵元元(1978-),女,山东临沂人,硕士,江苏海洋大学,副教授,研究方向:动画。
