摘要
亳州作为国家级历史文化名城,拥有商汤建都之地、曹操故里、华佗故里等文化标签,其地域文化涵盖中医药、白酒酿造、军事遗址、民俗艺术等多元内容。本文聚焦旅游文创产品的创意升级路径,提出以文化挖掘、设计创新、品牌建设为核心的系统策略。通过梳理历史故事、提炼传统艺术、凝练民俗特色,构建文化元素转化体系;融合传统工艺与现代技术,探索跨界设计方法;强化品牌识别与新媒体传播,提升市场认知度;注重体验设计与情感联结,增强产品吸引力。研究旨在为地域文化资源向现代消费产品的转化提供实践参考,助力亳州文旅产业高质量发展。
As a national famous historical and cultural city,Bozhou has cultural labels such as the hometown of Shang Tang,the hometown of Cao Cao,and the hometown of Hua Tuo.Its regional culture covers multiple contents such as traditional Chinese medicine,Baijiu brewing,military sites,and folk art.This article focuses on the creative upgrade path of tourism cultural and creative products,proposing a systematic strategy centered on cultural exploration,design innovation,and brand building.By sorting out historical stories,extracting traditional art,and condensing folk characteristics,a cultural element transformation system is constructed;Integrating traditional craftsmanship with modern technology,exploring cross-border design methods;Strengthen brand recognition and new media communication to enhance market awareness;Emphasize experiential design and emotional connection to enhance product appeal.The research aims to provide practical reference for the transformation of regional cultural resources into modern consumer products,and to assist in the high-quality development of Bozhou's cultural and tourism industry.
作者
崔小龙
CUI Xiaolong(Anhui College of Traditional Chinese Medicine,Bozhou 236800,China)
出处
《鞋类工艺与设计》
2025年第13期73-75,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
亳州地域文化
旅游
文创产品
创意设计
bozhou regional culture
travel
cultural and creative products
creative design
作者简介
崔小龙(1989-),女,硕士,讲师,研究方向:视觉传达设计,342559061@qq.com.