摘要
本文通过分析当前市场上包装设计的“痛点”,结合用户体验理论,提出有效的视觉优化方案。该方案不仅关注包装设计的审美层面,更侧重于如何通过视觉元素提升用户的认知、情感及行为体验,从而增强产品的市场竞争力。采用文献及案例分析的研究方法,设计了以用户体验和视觉要素为主的产品包装策略,提出了三种优化策略:强化功能视觉,提升信息可读性;植入技术体验,增强场景叙事;构建品牌视觉资产,沉淀文化符号。研究发现,通过视觉优化,可显著增强包装的吸引力、互动性与情感共鸣。视觉优化需平衡美学与实用,才能为包装设计注入艺术灵魂。
This paper analyzes the“pain points”of current packaging design in the market and combines the theory of user experience to propose effective visual optimization solutions.It not only focuses on the aesthetic aspect of packaging design but also emphasizes how to enhance users’cognitive,emotional,and behavioral experiences through visual elements,thereby strengthening the market competitiveness of products.By using the research methods of literature and case analysis,a product packaging strategy centered on user experience and visual elements is designed,and three optimization strategies are proposed:strengthening functional visuals to improve information readability;embedding technological experiences to enhance scene narratives;and building brand visual assets to accumulate cultural symbols.The research finds that visual optimization can significantly enhance the attractiveness,interactivity,and emotional resonance of packaging.At the same time,visual optimization needs to balance aesthetics and practicality to infuse artistic soul into packaging design.
作者
甄如
ZHEN Ru(College of Art Design and Fashion,Luoyang Institute of Science Technology,Luoyang 471023,China)
出处
《绿色包装》
2025年第6期137-140,共4页
Green Packaging
关键词
用户体验
包装设计
视觉优化
策略研究
user experience
packaging design
visual optimization strategy research
作者简介
甄如(2004-),女,湖南长沙人,洛阳理工学院艺术设计与服装学院视觉传达设计2022级本科在读,研究方向:视觉传达设计。
