摘要
文章以淮南市为例,探讨中小城市形象的构成要素与传播路径问题。基于文化符号、传播机制与社会认同三元理论框架,采用问卷调查与数据分析等方法,从人口特征、整体认知、具体要素及传播效果四方面开展实证调研。结果显示,城市形象的形成受政府引导、媒体传播、公众参与与游客分享等多元因素影响。为提升淮南城市辨识度与吸引力,文章提出三条建议:一是打造象征性文化地标,强化文化符号空间呈现;二是创新文化体验传播模式,增强公众感知;三是倡导政府与社会协同,实现资源整合与多元传播。研究为中小城市塑造差异化城市品牌提供了实践参考。
This study takes Huainan City as its focal case to investigate the components and agents involved in urban image construction,to propose actionable strategies for enhancing city branding.A theoretical framework centered on cultural symbols,communication mechanisms,and social identity is established to guide the analysis.Employing questionnaire surveys and quantitative data analysis,the empirical research explores four dimensions:demographic characteristics,overall perception,recognition of image elements,and communication effectiveness.The findings indicate that government guidance,media outreach,public engagement,and tourist-generated content are critical factors in shaping a citys image.Based on these results,the study puts forward three strategic recommendations:(1)constructing symbolic cultural landmarks to anchor key cultural symbols spatially;(2)innovating cultural experience-based communication models to enhance cultural perception and dissemination;and(3)strengthening collaboration between government and society to integrate cultural resources and promote diversified communication.The study provides practical references for shaping differentiated urban brands in small and medium-sized cities.
出处
《淮南师范学院学报》
2025年第3期67-72,97,共7页
Journal of Huainan Normal University
基金
安徽省社会科学创新发展课题“‘深生态’视域下的淮南生态文化研究”(2022CX129)
淮南师范学院校级科研项目“利益相关者视角下中小城市形象战略传播研究——以淮南为例”(2024XJYB004)。
关键词
城市形象
淮南
认知
路径
urban image
Huainan
cognition
path
作者简介
周丽川(1987-),女,淮南师范学院文学与传播学院讲师,硕士,研究方向:文化传播。
