行出必言:地方政府部门如何塑造担当作为的日常形象?——基于Q市退役军人事务局的案例分析

Well Done and Well Said:How Can Local Government Departments Shape Their Daily Image of Responsibility and Action?——A Case Study Based on Q City Veterans Affairs Bureau

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摘要如何充分激发政府各部门的担当作为意识和能力以推动地方经济社会高质量发展是当前各地面临的一个重要问题。然而,一些服务性的职能部门往往由于不承载中心工作和重点任务被认为没有太多“表现机会”,其应如何塑造担当作为的日常形象往往被忽略。通过建构科层体制中对上印象管理和形象塑造的分析框架,并考察Q市退役军人事务局在“五治五提”作风建设中的实践过程,研究发现:通过行动姿态的积极营造、保底下的出彩、上接与挂联以及有效的信息宣传,该部门成功地塑造了担当作为的形象,得到了上级的高度肯定,其成功的背后蕴含着日常言行的相互强化机制,成功地建构了言行统一的行动体,也就是把“说到”与“做到”、“说得好”与“做得好”、“说得更好”与“做得更好”有机协同起来,并不断强化。本文一定程度上拓展了政府印象管理的相关研究。 How to fully stimulate the sense of responsibility and ability of government departments to promote the highquality development of local economy and society is an important issue facing all over the country at present.However,some service functional departments are considered to have few“performance opportunities”because they often carry“central work”and key tasks,and how to shape their daily image of responsibility is often ignored.By constructing an analytical framework for impression management and image shaping within a hierarchical system,examining the practice process of Q City Veterans Affairs Bureau in the construction of the style of“Five Governance and Five Improvements”,through creating a positive attitude through action,the guarantee of excellence,linking and effective information dissemination,the department has successfully shaped the image of responsibility and received high recognition from superiors.The success lies in the mutual reinforcement mechanism of daily words and deeds,successfully constructing a unified action body of words and deeds,that is,via the organic synergy and continuous strengthening of“talking”and“doing”,“saying well”and“doing well”,“saying better”and“doing better”.To some extent,this paper expands the relevant research on government impression management.

作者钟伟军杨菲 ZHONG Weijun;YANG Fei(School of Public Administration,Zhejiang University of Finance&Economics,Hangzhou 310018,China;Dongfang College,Zhejiang University of Finance&Economics,Jiaxing 314408,China;School of Foreign Languages,Zhejiang Gongshang University,Hangzhou 310018,China)

机构地区浙江财经大学公共管理学院浙江财经大学东方学院浙江工商大学外国语学院

出处《岳麓公共治理》 2025年第2期115-128,共14页 YUELU PUBLIC GOVERNANCE

基金国家社科基金规划项目:完善“揭榜挂帅”机制激发基层干部担当作为的路径研究(24BZZ062)。

关键词政府部门担当作为常规工作印象管理 government department responsibility and action routine work impression management

分类号 D630 [政治法律—中外政治制度]

作者简介钟伟军(1976-),男,博士,浙江财经大学公共管理学院教授、博士生导师,研究方向:地方治理;杨菲(1986-),女,浙江财经大学东方学院讲师,浙江工商大学外国语学院博士研究生,研究方向:语料库语言学及话语分析。