摘要
研究聚焦于新媒体视角下“迎罗汉”游艺非遗保护与体育文化传播的创新策略,“迎罗汉”作为兼具非遗与体育文化特质的游艺活动,在传承与发展中面临诸多挑战,研究通过深入剖析“迎罗汉”的文化内涵与现存困境,探讨新媒体在非遗保护与文化传播中的独特优势与应用路径。研究发现,借助新媒体的多元形式,如短视频、直播、社交媒体等,可实现“迎罗汉”游艺的活态传承与广泛传播,增强其文化影响力与公众认知度。同时,文体融合的创新理念能有效提升“迎罗汉”的文化附加值与吸引力,为非遗保护与体育文化传播提供新的思路与方法,助力传统文化在新时代的可持续发展与传承。
This study focuses on innovative strategies for protecting the"Ying Luohan"intangible cultural heritage(ICH)and promoting its sports culture through new media.As a traditional recreational activity blending ICH and sports characteristics,"Ying Luohan"faces challenges in inheritance and development.By conducting an in-depth analysis of its cultural significance and current dilemmas,this research explores the unique advantages and practical approaches of new media in ICH preservation and cultural dissemination.Findings reveal that leveraging new media platforms-such as short videos,livestreaming,and social media-can achieve dynamic inheritance and widespread dissemination of"Ying Luohan",enhancing its cultural influence and public awareness.Simultaneously,the innovative concept of cultural-sports integration effectively elevates its cultural value and appeal,offering fresh perspectives and methodologies for ICH protection and sports culture promotion.These strategies facilitate the sustainable development and transmission of traditional culture in the modern era.
作者
徐峰
刘云梦
来忠
XU Feng;LIU Yun-meng;LAI Zhong(Physical Education Department,Zhejiang Gongshang University,Hangzhou 310018,China)
出处
《浙江体育科学》
2025年第4期46-50,共5页
Zhejiang Sport Science
基金
2024年浙江省文化产业创新发展研究院课题:共同富裕视域下“浙江特色”体育文化建设的价值蕴意与时代内涵研究。
关键词
新媒体
迎罗汉
非遗保护
体育文化传播
文体融合
new media
Ying Luohan
intangible cultural heritage protection
sports culture dissemination
culturalsports integration
作者简介
徐峰(1982-),男,浙江慈溪人,助理研究员,研究方向:体育人文,体育产业;通讯作者:刘云梦(1983-),男,湖南岳阳人,讲师,研究方向:运动训练.
