青年“小众癌”文化的现象审视、理性反思与问题纾解

Examination,Rational Reflection,and Problem Resolution of Youth“Niche Cancer”Culture

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摘要 “小众癌”文化,也被称为“小众”文化,是一种用来形容个体或群体在文化消费和审美品位等方面过度追求小众化、独特化的现象。其中,“小众”体现了独特和另类,而“癌”则彰显了其负面性。“小众癌”文化加剧了代际文化传承的断裂,过度强调个性化,这不但有碍于主流文化创新,还容易削弱青年践行社会责任感的积极性,甚至影响社会的和谐稳定。从文化视角进行理性反思可以发现,这种现象背后暗含着社会角色期待与青年自我身份认同导致的文化认同压力,反映了青年对阶层固化的心理抗争,以及新媒体语境下网民群体的行为失范等多方面的社会矛盾。在解决的对策上,应以提升自我认知和培养多元化兴趣、提升文化素养和塑造良好社会氛围、从政策制度层面激励文化转向与引导重塑行为、从技术层面的改进和提升人机对话的价值涵养四个方面进行反思与矫正,由此可以有效缓解“小众癌”文化带来的社会矛盾,促进青年群体的健康成长和社会的稳定发展。 The“niche-cancer”culture,also known as“niche”culture,is a term used to describe the phenomenon in which individuals or groups excessively pursue niche and unique cultural consumption and aesthetic tastes.The term“niche”reflects uniqueness and distinctiveness,while“cancer”highlights its negative aspects.The“nichecancer”culture exacerbates the rupture in intergenerational cultural transmission.Its excessive emphasis on individuality not only hinders the innovation of mainstream culture but also weakens young people’s enthusiasm for fulfilling social responsibilities,potentially affecting social harmony and stability.From a cultural perspective,a rational reflection reveals that this phenomenon is driven by cultural identity pressure resulting from the tension between societal role expectations and young people’s self-identity.It also reflects youth resistance to social class rigidity and exposes various social contradictions,such as behavioral norms deviation among online communities in the new media context.To address this issue,four key approaches should be considered:enhancing self-awareness and cultivating diverse interests,improving cultural literacy and fostering a positive social environment,promoting cultural transformation and behavioral reshaping through policy and institutional incentives,and optimizing humanmachine dialogue to enrich its cultural value from a technological perspective.By implementing these measures,the social contradictions caused by the“nichecancer”culture can be effectively alleviated,contributing to the healthy development of young people and the stability of society.

作者姚利民赵程鑫 YAO Limin;ZHAO Chengxin(School of Marxism,Harbin Institute of Technology,Harbin,Heilongjiang 150001)

机构地区哈尔滨工业大学马克思主义学院

出处《湖南第一师范学院学报》 2025年第3期72-79,共8页 Journal of Hunan First Normal University

基金国家社科基金2021年度国家社科基金项目“网络社群中核心价值观认同的生成机制及提升策略”(21BSH049)。

关键词青年亚文化 “小众癌” 青年文化自信 youth subculture “nichecancer” youth cultural confidence

分类号 G206 [文化科学—传播学]

作者简介通信作者:姚利民,哈尔滨工业大学马克思主义学院,教授,博士生导师,主要从事马克思主义理论研究,E-mail:995983277@qq.com。