摘要
数字经济作为一种新型经济形态,是助力体育赛事结构升级提高供需适配的重要引擎。本文采用文献资料、逻辑分析等研究方法,通过分析基于数字经济驱动体育赛事供需适配的基本内涵、理论框架等内在机理,揭示数字经济助力体育赛事动力、效率、质量变革的作用机制,全面审视数字经济驱动体育赛事供需适配在数字经济转型定位模糊,数字经济核心技术薄弱,体育赛事数据资源挖掘尚不充分,数字技术应用人才短缺等各方面现实困境,并据此提出纾解之道,即释放体育赛事数字经济转型价值;加强数字经济核心技术攻坚创新;提升体育赛事数据采集精准程度;加强体育赛事数字经济专业人才培养。
As a new economic form,digital economy is an important engine to upgrade the structure of sports events to a higher level of supply and demand adaptation.By using the methods of literature review and logical analysis,this paper analyzes the theoretical logic of supply and demand adaptation of sports events driven by digital economy:basic connotation,theoretical framework,potential release and dynamic adaptation,etc.,reveals the mechanism of digital economy helping sports events to change their power,efficiency and quality,and comprehensively considers that the positioning of supply and demand adaptation of sports events driven by digital economy is vague in digital economy transformation;The core technology of digital economy is weak;The data resource mining of sports events is not sufficient;The shortage of talents in digital technology application and other practical difficulties,and accordingly put forward the way to relieve it,that is,to release the value of digital economy transformation in sports events;Strengthen the core technology of digital economy to attack and innovate;Improve the accuracy of data collection of sports events;Improve the training mode of digital economy professionals.
作者
杨雪梅
徐勇
赵波
卢玲玲
张旭
YANG Xuemei;XU Yong;ZHAO Bo(School of Physical Education,Sichuan University of Science&Engineering,Zigong Sichuan,6430000,China)
出处
《四川体育科学》
2025年第3期11-16,27,共7页
Sichuan Sports Science
基金
四川省哲学社会科学重点研究基地—天府国际体育赛事研究中心课题:新时代新征程中四川省体育产业高质量发展困境及对策研究(项目编号:YJY2022-A1)
四川省社会科学院专项项目:成渝地区双城经济圈文体旅产业融合与新质生产力协同发展研究(项目编号:24YBCY19)。
关键词
数字经济
体育赛事
供需适配
纾解之道
Digital economy
Sports events
Supply and demand adaptation
The way to relieve
作者简介
通讯作者:徐勇(1978-),男,四川自贡,职称:副高级,研究专长:学校体育。
