摘要
黄酒是以糯米为主要原料,以麦曲和酒药为糖化发酵剂,在半液态、固态下边糖化边发酵,经过压榨、澄清、煎酒等工艺生产的低度饮料酒。黄酒是一种承载着深厚历史文化底蕴的饮料酒,但是,在目前的酒类消费市场中,黄酒的总体份额在整个酒类行业中的占有率相对较低,产业规模有限,市场竞争力不足。黄酒行业想要实现产业复兴,高端化、年轻化、全球化和数字化是黄酒行业适应市场变化、实现可持续发展的必然选择,本文分别对黄酒高端化、年轻化、全球化、数字化之路进行详细梳理分析,以期为黄酒高质量可持续发展提供参考。
Huangjiu is a low alcohol beverage made from glutinous rice as the main raw material,using wheat koji and medicinal herbs as saccharification and fermentation agents.It undergoes saccharification and fermentation in both semi liquid and solid states,and is produced through processes such as pressing,clarification,and decoction.Huangjiu is a beverage that carries a profound historical and cultural heritage.However,in the current alcohol consumption market,Huangjiu has a relatively low overall market share in the entire alcohol industry,limited industry scale,and insufficient market competitiveness.To achieve industrial revival in the Huangjiu industry,high-end,youthfulness,globalization,and digitization are inevitable choices for the Huangjiu industry to adapt to market changes and achieve sustainable development.This article provides a detailed analysis of the paths of high-end,youthfulness,globalization,and digitization of Huangjiu,in order to provide reference for high-quality and sustainable development of Huangjiu.
作者
何洪城
李萍
陈志明
王兰
钱斌
周建弟
渠宏雁
兰洋
赖敏辉
谢广发
丁关海
李智慧
HE Hongcheng;LI Ping;CHEN Zhiming;WANG Lan;QIAN Bin;ZHOU Jiandi;QU Hongyan;LAN Yang;LAI Minhui;XIE Guangfa;DING Guanhai;LI Zhihui(Zhejiang Guyue Longshan Shaoxing Wine Co.,Ltd.,Shaoxing 312000,China;National Yellow Wine Engineering Technology Research Center,Shaoxing 312000,China;School of Biological and Environmental Engineering,Zhejiang Shuren College,Shaoxing 312000,China)
出处
《现代食品》
2025年第9期53-56,共4页
Modern Food
基金
省地协同课题绍兴黄酒重大科技项目(2024SDXT001-6)。
关键词
黄酒
数字化
年轻化
全球化
Huangjiu
digitization
youthfulness
globalization
作者简介
何洪城(1987-),男,本科,工程师,研究方向为黄酒;通信作者:李智慧(1990-),男,硕士,工程师,研究方向为黄酒。E-mail:1471010543@qq.com。
