摘要
算法时代下,“信息茧房”现象因技术过度迎合用户偏好而加剧,对高校学生价值观塑造与网络思政教育实效性构成挑战。基于主体、技术与社群三重维度,解析破“茧”逻辑,即学生主体具有信息鉴别能力与主动探索意识,为突破认知固化提供内生动力;算法技术持有精准需求识别与动态内容供给的技术特性,为消解同质化信息壁垒奠定基础;社群传播享有网络传播张力与朋辈引领的交互特性,为重构多元信息生态创造可能。研究发现,学生认知习惯局限难打破、技术多重筛选难突破、社群传播分化难以避免,已成为高校网络思政教育“破茧”的主要困境。对此,应完善全媒体平台建设,强化主流意识形态阵地;创新文化精品,增强思政内容吸引力;协同提升信息素养,强化多方协作治理。
In the era of algorithm,the phenomenon of“information cocoon room”is aggravated by the excessive catering of technology to users‘preferences,which poses challenges to the shaping of college students’values and the effectiveness of network ideological and political education.Based on the three dimensions of subject,technology and community,this paper analyzes the logic of breaking the“cocoon”:the student subject has the information identification ability and active exploration consciousness,which provides endogenous power for the algorithm technology holds the technical characteristics of accurate demand identification and dynamic content supply,laying the foundation for the elimination of homogenized information barriers;community communication enjoys the interaction characteristics of network communication tension and peer leading,and creates possibilities for the reconstruction of multiple information ecology.The study finds that the main challenges in breaking the“cocoon”of online ideological and political education in colleges and universities include the difficulty in breaking through students’limited cognitive habits,the challenge of overcoming multiple technical filtering mechanisms,and the inevitability of community communication polarization.In this regard,we should improve the construction of all-media platform,strengthen the mainstream ideology,innovate cultural works,enhance the attraction of ideological and political content,and jointly enhance information literacy while strengthening multi-party cooperative governance.
作者
温文华
张婧雯
WEN Wen-hua;ZHANG Jing-wen(Shenzhen School of Tourism,Jinan University,Shenzhen 518053,Guangdong,China)
出处
《喀什大学学报》
2025年第2期93-99,共7页
Journal of Kashi University
基金
2023年度广东省科学规划课题(高等教育专项)“信息茧房挑战下高校思想政治教育的路径创新——基于SOR理论”(2023GXJK234)。
关键词
信息茧房
算法时代
网络思政
高校
information cocoon room
algorithm era
network ideological politics
colleges and universities
作者简介
温文华(1992-),女,广东清远人,博士,讲师,主要从事高校思想政治教育研究;张婧雯(2003-),女,陕西西安人,在读本科生,主要从事高校思想政治教育研究。
