摘要
以文化IP形象设计为乡村振兴助力,一方面,可以很好地传承与发展我国各个乡村的珍贵文化;另一方面,文化IP作为一种独特的资源,早已成为加快乡村发展的重要力量,可促进乡村产业升级、品牌形象塑造,进而给乡村工作打下坚实的基础,基于此,本文在研究中认为将乡村文化融入乡村振兴的IP形象设计中是非常有意义的,希望也能够让更多企业在乡村经济发展过程中重视IP形象设计的无形价值,以促进企业健康发展,为乡村经济、文化、生态振兴等提供更大的动力。
Cultural IP image design to help rural revitalization,on the one hand,can well inherit and develop precious culture in all villages of our country,on the other hand,cultural IP,as a unique resource,has already become an important force to accelerate rural development,can promote rural industrial upgrading,brand image shaping,and then lay a solid foundation for rural work.This paper holds that it is very meaningful to integrate rural culture into the IP image design of rural revitalization,hoping that more enterprises can pay attention to the intangible value of IP image design in the process of rural economic development,so as to promote the healthy development of enterprises and provide greater impetus for the revitalization of rural economy,culture and ecology.
作者
李秀宾
翟蓥
郭庆雯
张姚雨杉
LI Xiubin;ZHAI Ying;GUO Qingwen;ZHANG Yaoyushan(Shandong Institute of Commerce and Technology,Jinan 250000,China)
出处
《鞋类工艺与设计》
2025年第10期37-39,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
乡村振兴
想象设计
乡村文化
rural revitalization
imaginative design
rural culture
作者简介
李秀宾(2004-),男,大专在读,研究方向:密码技术应用,3034428026@qq.com;通信作者:张姚雨杉(1994-),女,博士,讲师,研究方向:工商管理,18615313954@163.com.
