摘要
本文以“后电视理论”为视角,以湖南卫视系列纪录片为研究对象,探讨全媒体时代纪录片创作的创新策略。文章首先阐述后电视理论的核心观点及其对纪录片创作的影响,进而分析湖南卫视系列纪录片在叙事策略、传播方式、受众互动、运营策略等方面的创新实践,最后总结其对未来纪录片创作的启示。研究表明,后电视时代的纪录片创作需要在平台、内容、叙事、技术、传播和运营等多个维度进行创新,以适应媒介融合和受众需求的变化。湖南卫视通过平台竞合、叙事革新、结构转译、运营破圈、技术赋能和链路拓展等策略,为纪录片创作提供了宝贵的实践经验。同时,作者对于后电视理论视阈下国产纪录片的启示与展望做了梳理归纳,从内容价值、叙事进化、技术范式、产业生态四方面做了创新策略研究。
This paper explores innovative strategies for documentary production in the omnimedia era,adopting the lens of"post-television theory"and focusing on Hunan TV's documentary series.It first elucidates the core tenets of post-television theory and its implications for documentary creation.Subsequently,it analyzes Hunan TV's innovative practices in narrative strategies,communication methods,audience interaction,and operational models.Finally,the study summarizes insights for future documentary production.The research indicates that post-television-era documentary creation requires innovation across multiple dimensions-platforms,content,narrative,technology,dissemination,and operations-to adapt to evolving media convergence and audience demands.Through strategies such as platform competition-cooperation,narrative reinvention,structural adaptation,operational boundary-breaking,technology empowerment,and value-chain expansion,Hunan TV offers valuable practical insights.Additionally,the author synthesizes implications and prospects for domestic documentaries under the post-television framework,proposing innovative strategies in four areas:content value,narrative evolution,technological paradigms,and industrial ecosystems.
作者
陈文浩
CHEN Wenhao(Hunan TV,Hunan Broadcasting System,Changsha 410003,China)
出处
《高科技与产业化》
2025年第4期85-89,共5页
High-Technology & Commercialization
关键词
后电视理论
纪录片
创新策略
湖南卫视
芒果TV
台网融合
《中国》
post-television theory
documentaries
innovative strategies
Hunan TV
Mango TV
TV-online integration
China
作者简介
陈文浩,湖南卫视总编室主任,二级导演。
