摘要
网络微短剧作为新兴文艺形态,正处于由“大量”向“高质”发展的转换期。文章通过分析高质量发展的宏观任务、媒介的自身变革与国家的统筹治理等现实语境,从供给结构、供给逻辑、供需关系等结构性矛盾出发系统爬梳微短剧供给的现状与问题,总结常态监管、逻辑转向、技术赋能等多重举措,以期为微短剧的高质量供给提供切实可行的发展路径。
As an emerging form of cultural and artistic expression,short dramas are currently in a transitional period shifting from"quantity-driven"to"quality-oriented"development.By analyzing practical contexts such as the macro-level tasks of high-quality development,the self-transformation of media,and the coordinated governance of our country,this paper systematically examines the current status and challenges in the supply of short dramas,focusing on structural contradictions in supply structure,supply logic,and supply-demand relationships.It further summarizes multiple measures,including routine regulation,logical shifts in production paradigms,and technological empowerment,aiming to propose actionable future pathways for achieving high-quality supply in this field.
作者
张斌
马筱茜
ZHANG Bin;MA Xiao-qian(Shanghai Film Academy,Shanghai University,Shanghai 200444,China)
出处
《编辑之友》
北大核心
2025年第5期39-47,共9页
Editorial Friend
基金
国家社会科学基金重点项目“转向媒介:数字网络时代中国电影融合创新研究”(21AC004)。
关键词
网络微短剧
高质量发展
供给矛盾
媒介融合
数智技术
short drama
high-quality development
supply-demand contradiction
media convergence
digital and intelligent technology
作者简介
张斌(1978-),男,四川中人,博士,上海大学上海电影学院教授,主要研究方向:影视文化与产业;马筱茜(1996-),女,山东济南人,上海大学上海电影学院博士研究生,主要研究方向:影视文化与产业。
