摘要
在构建全民阅读社会、建设“书香校园”的背景下,校园阅读推广已成为高校图书馆的重要议题与核心业务。文章从性别分众、年级分众、身份分众、专业分众4个方面分析了重庆市民办高校图书馆分众阅读推广的内容与实践,在此基础上,提出民办高校图书馆应进一步深化分众阅读推广策略,提出在教师阅读推广加强、新生阅读活动延续和创新、高年级学生需求深度挖掘、专业分众阅读推广强化等方面进一步提升,为后续民办高校图书馆开展分众阅读推广提供参考。
In the context of building a nationwide reading society and constructing a bookish campus,campus reading promotion has become an important topic and core business of university libraries.The article analyzes the content and practice of demassification reading promotion in private university libraries in Chongqing from four aspects:gender targeted,grade targeted,identity targeted,and professional targeted.Based on this,it proposes that private university libraries should further deepen demassification reading promotion strategies,strengthen teacher reading promotion,continue and innovate new student reading activities,deeply explore the needs of senior students,and strengthen specialized demassification reading promotion,providing reference for future demassification reading promotion in private university libraries.
作者
杨娜
YANG Na(Chongqing College of International Business and Economics,Chongqing 401520,China)
出处
《江苏科技信息》
2025年第8期86-90,共5页
Jiangsu Science and Technology Information
关键词
分众理论
民办高校图书馆
阅读推广
demassification theory
private university library
reading promotion
作者简介
杨娜(1996-),女,助理馆员,硕士,研究方向:阅读推广,信息服务。
