摘要
在乡村振兴背景下,多媒介农产品包装设计的创新,成为农业产业升级与品牌塑造的有效方式,这不仅仅是对产品的外在形象的革新,更多的是通过外在形象革新的方式,提升农产品的价值,对市场拓展与文化传承也有很好的效果。就乡村振兴背景下的多媒介农产品包装设计路径的创新展开讨论,阐述了多媒介的基本概念,分析了多媒介背景下农产品包装设计现状,最终提出利用多媒介创新农产品包装设计的方式,为农产品的宣传销售带来一定助力。
In the context of rural revitalization,innovation in multimedia agricultural product packaging design has become an effective way to upgrade the agricultural industry and shape brands.This transformation goes beyond merely renovating products’external appearances,but also fundamentally enhances agricultural product value through visual redesign while simultaneously generating significant benefits for market expansion and cultural preservation.This article discusses the innovation of multimedia agricultural product packaging design path under the background of rural revitalization,elaborates on the basic concept of multimedia,analyzes the current situation of agricultural product packaging design under the background of multimedia,and finally proposes the use of multimedia innovation in agricultural product packaging design to provide certain assistance for the promotion and sales of agricultural products.
作者
王若帆
张慧
Wang Ruofan;Zhang Hui(Hebei Agricultural University,Baoding,Hebei 071000,China)
关键词
乡村振兴
多媒介
农产品包装设计
创新应用
rural revitalization
multimedia
packaging design for agricultural products
innovative applications
作者简介
王若帆(2000-),女,天津人,河北农业大学在读研究生。
