摘要
“乡村设计”作为一种新的设计范式和实践形态备受关注,但其基础研究和人才培养理论仍处于起步阶段。以“品牌形象设计”课程为切入点,结合“乡村IP体系”构建,提出以项目驱动和实践导向为核心的教学模式,探讨应用型创新设计人才培养路径及校村企协同中各角色的作用,为本科高校设计教学拓展新思路,推动“乡村设计”话语体系建设,为乡村设计人才培养提供理论依据与实践参考。
With the deepening of rural revitalization“,rural design”has gained significant attention as a new design paradigm and practical approach.However,its foundational research and talent cultivation theories remain in their infancy.Addressing the practical demands of rural design,this study takes the“Brand Identity Design”course as an entry point and integrates the construction of a“rural IP system”to propose a teaching model centered on project-driven and practice-oriented methodologies.It explores pathways for cultivating applied innovative design talents and the roles of stakeholders in university-village-enterprise collaboration.The research aims to expand new pedagogical approaches for undergraduate design education,advance the discourse system of“rural design”,and provide theoretical and practical references for nurturing rural design professionals.
出处
《五邑大学学报(社会科学版)》
2025年第2期87-91,94,共6页
Journal of Wuyi University(Social Sciences Edition)
基金
2023年度安徽省质量工程教育教学研究项目(批准号:2023jyxm1027)
2022年度校级质量工程重点教研项目(批准号:2022XGJYZD03)的研究成果。
关键词
乡村IP
品牌形象设计
教学研究
校村企合作
Rural IP
Brand Identity Design
Teaching Research
University-Village-Enterprise Collaboration
作者简介
王淼(1983-),女,山东济南人,硕士,副教授,主要从事文化品牌、乡村设计研究。
