摘要
面对日益激烈的零售环境竞争,提升消费者体验已成为商家关注的焦点。动态照明设计凭借其独特的照度、色彩和色温的智能变化,为商业空间营造了更具吸引力的氛围。结合大数据分析与先进传感器技术,动态照明可以实时调整,依据消费者的行为和环境变化,潜移默化地影响顾客的情绪和购物决策。研究发现,动态照明不仅能够营造舒适且引人入胜的环境,还能激发消费者的购买欲望。这为零售环境提供了新的视角,有助于打造更加个性化和沉浸式的消费体验,从而使商家在竞争中获得优势。
In the face of increasingly fierce competition in the retail environment,improving consumer experience has become the focus of business attention.Dynamic lighting design creates a more attractive atmosphere for commercial spaces with its unique intelligent changes in illumination,color and color temperature.Combined with big data analytics and advanced sensor technology,dynamic lighting can be adjusted in real time to subtly affect customer emotions and shopping decisions based on consumer behavior and environmental changes.The study found that dynamic lighting can not only create a comfortable and attractive environment,but also stimulate consumers'desire to buy.This provides a new perspective on the retail environment,helping to create a more personalized and immersive consumer experience that gives merchants an edge over the competition.
作者
曹续
CAO Xu(Shenyang Nihaya Technology Co.,Ltd.,Shenyang 110000,P.R.China)
出处
《灯与照明》
2025年第2期15-17,共3页
Light & Lighting
关键词
动态照明设计
大数据
传感器技术
零售环境
dynamic lighting design
big data
sensor technology
retail environment
作者简介
曹续(1977-),男,研究方向为照明工程管理。
