摘要
随着互联网技术的发展,不同产业的边界变得模糊,产业融合是未来产业发展的新趋势。乡村旅游可以跟文化、农业、体育、教育、会展等产业融合起来发展,有利于实现产业升级和乡村振兴。通过分析西安市乡村旅游产业融合发展现状,发现西安市乡村旅游存在基础设施不够完善、品牌宣传不足、产品同质化严重、服务质量有待提高、产业融合不够深入的问题,进而提出加强乡村基础设施建设、强化乡村旅游品牌宣传、打造特色乡村旅游产品、重视人才引进和人才培训、深入推进产业融合发展的对策,以期西安市乡村旅游能够实现高质量发展。
With the development of internet technology,the boundaries of different industries are becoming blurred.Industry integration is a new trend of the future industrial development.Rural tourism can inte⁃grate with cultural industries,agriculture,sport industry,education industry and MICE industry,which is beneficial to realize industrial upgrading and rural revitalization.By analyzing the current situation of industry integration of Xi’an rural tourism,this paper finds out the existing problems of Xi’an rural tour⁃ism.The problems are as follows:inadequate infrastructure,insufficient brand promotion,serious product homogenization,unsatisfied service quality,superficial industry integration.And this paper puts forward countermeasures,such as strengthen rural infrastructure,intensify rural tourism brand publicity,create special rural tourism products,pay attention to the introduction and training of talents,deepen the inte⁃grated development of industries.These countermeasures will help Xi’an rural tourism achieve high-quality development.
作者
赵旭
ZHAO Xu(School of Management,Xing Zhi College of Xi’an University of Finance and Economics,710038,Xi’an,Shaanxi,China)
出处
《特区经济》
2025年第4期116-119,共4页
Special Zone Economy
基金
2024年陕西省体育局常规课题“关于陕西省文体旅融合发展助力乡村振兴的研究”(20240527)。
关键词
产业融合
西安
乡村旅游
Industry Integration
Xi’an
Rural Tourism
作者简介
赵旭(1988-),女,汉族,山东莱州人,西安财经大学行知学院,讲师,硕士研究生。研究方向:旅游管理。
