摘要
                
                    文章基于旅游驱动视角,以非遗植染纺织品为研究对象,通过案例分析、现状调研与设计实践,探究旅游产业与文化创意融合下非遗植染纺织品的创新设计模式与发展路径。研究发现,旅游市场需求可有效激发非遗植染技艺的活态传承,通过文化内涵挖掘、设计元素创新、跨领域合作及数字化技术应用,能够提升产品文化附加值并拓宽应用场景。研究认为,非遗植染文创的可持续发展需强化品牌化运营、生态友好理念与个性化定制策略,通过文旅深度融合实现文化传承与产业经济的协同发展。
                
                This study,based on the perspective of tourism-driven development,takes intangible cultural heritage(ICH)plant-dyed textiles as the research object.Through case analysis,current situation investigation,and design practices,it explores the innovative design models and development pathways of ICH plant-dyed textiles under the integration of tourism and cultural creativity.The research reveals that tourism market demand can effectively activate the dynamic inheritance of plant-dyeing techniques.By excavating cultural connotations,innovating design elements,fostering interdisciplinary collaboration,and applying digital technologies,the cultural added value of products can be enhanced,and application scenarios can be expanded.The study argues that the sustainable development of ICH plant-dyeing cultural-creative products requires strengthening brand operations,eco-friendly concepts,and personalized customization strategies,aiming to achieve synergistic development of cultural preservation and industrial economy through deep integration of culture and tourism.
    
    
                作者
                    彭小艳
                    张瑜
                PENG Xiaoyan;ZHANG Yu(School of Art and Design,Zhengzhou University of Industrial Technology,Zhengzhou 451100,China)
     
    
    
                出处
                
                    《西部皮革》
                        
                        
                    
                        2025年第7期126-128,共3页
                    
                
                    West Leather
     
            
                基金
                    郑州工业应用技术学院2024年度大学生创新创业训练计划项目“非遗植染”旅游文创设计研究。
            
    
                关键词
                    文旅融合
                    植染
                    文创纺织品
                
                        integration of culture and tourism
                        plant-dyeing technique
                        cultural-creative textiles
                
     
    
    
                作者简介
第一作者:彭小艳(1981-),女,副教授,研究方向为服装与服饰设计。