摘要
为了满足年轻消费者对茶叶包装的心理需求,提出一种基于通感理念的年轻化茶叶包装设计策略。文章结合通感理念,系统总结出年轻化包装设计中的思路,并以“春苒”茶产品为例,运用KANO模型提取用户需求,将其转化为通感设计语言,得出通感理念与年轻化茶叶包装设计融合的应用流程,构建出具体的包装设计成果。文章将通感理念融入包装设计之中,增强了用户对包装的多维度感官体验,解决了当前茶叶市场在包装设计上的难题,为包装设计提供了一定的新思路、新方法。
In order to meet the psychological needs of young consumers for tea packaging,a young tea packaging design strategy based on the idea of synaesthesia was proposed.Combining the idea of synaesthesia,this paper systematically summarizes the ideas in the design of younger packaging,and takes the"Chunran"tea product as an example,uses the KANO model to extract user needs and convert them into synaesthesia design language,obtains the application process of the integration of synaesthesia concept and younger tea packaging design,and builds specific packaging design results.This paper integrates the idea of synaesthesia into the packaging design,enhances the user's multi-dimensional sensory experience of packaging,solves the current problems in the tea market in packaging design,and provides certain new ideas and new methods for packaging design.
作者
韩文静
马彧
HAN Wenjing;MA Yu(College of Mechanical Engineering,Tianjin University of Science&Technology,Tianjin 300457,China)
出处
《工业设计》
2025年第4期47-50,共4页
Industrial Design
作者简介
韩文静(1999-),女,江苏盐城人,在读硕士研究生,研究方向为工业设计工程;通信作者:马彧(1962-),男,江苏南通人,硕士,教授,研究方向为机械装备工业设计。
