摘要
媒介生态理论为构建“多元一体”的中华文化认同机制提供了理论框架和创新路径,给出了解决民族问题的中国方案。中华文化的媒介生态既吸取了聚焦微观的西方研究范式,解构了文化生态的构成三要素,前瞻了中华文化发展的积极走向;又结合中华民族发展实际,将中华文化儒释道三教的核心思想作用于媒介生态理论的阐述之中,宏观探索了“交而遂通”的民族共情路径。微观上,深挖中华文化基因的媒介符号本质,提炼了铸牢中华民族共同体意识的核心思想;基于整体互动原则构建了适应于当下数字媒体环境的文化基因传承形态;并主张以阴阳观科学辩证地看待民族文化在共同性与差异性之间的矛盾关系。宏观上,“交而遂通”的民族共情路径通过“共生传播”“共情传播”与“共享传播”并列、递进、深化,并融合儒释道三教中关于“天人合一”“万物一体”与“万物平等”的核心思想,为实现各民族文化汇聚融合、和谐共存及平等共处贡献中国智慧。
Forging a strong sense of community for the Chinese nation with a Chinese cultural identity through the empowerment of media ecology holds profound significance for the Party and state to address ethnic issues in the new era.As a result,this study breaks away from the traditional“imagined community”framework that primarily views media as a mere channel for disseminating information.Instead,it situates Chinese culture within a broader ecological context.By adopting a media ecology perspective,this paper constructs a methodological framework for fostering Chinese cultural identity and community consciousness,offering a Chinese-style approach to reconciling tensions between individual and shared cultures,as well as between diverse cultures and cultural integration.Based on Media Ecology theory,the media ecology of Chinese culture draws on Western research paradigms that focus on micro-level analysis.Moreover,it deconstructs the triadic structure of media ecology,defining“genes,molecules,and information”as the fundamental elements of the Chinese cultural communication ecosystem and the core material basis of the Chinese nation's life system.It further explores the collective memory of traditional Chinese culture as a genetic foundation,the inheritance form of Chinese culture as molecules,and the ultimate formation of the integrated and diverse representation of Chinese culture as information.At the micro level,this study draws on General Secretary Xi Jinping's systematic exposition on cultural genes to refine the foundational approach to forging a strong sense of community for the Chinese nation.First,it establishes the essence of openness and inclusiveness in Chinese culture,which is rooted in the core principles of Confucianism,Buddhism,and Taoism,particularly the concept of“harmony in diversity.”Second,it constructs a cultural gene inheritance model adapted to the contemporary digital media environment,which can effectively meet the diverse needs of ethnic audiences across different platforms.This model transforms the interactive engagement between audiences and Chinese cultural elements into an emotional experience of cultural identity.Third,it strategically utilizes the functional differences among cultural genes,molecular ecology,and information ecology in shaping cultural identity mechanisms.Lastly,this study adopts a cultural perspective distinct from Western multiculturalism,instead advocating a dialectical view of the interplay between consensus and diversity in national culture through the lens of the Yin-Yang philosophy.At the macro level,the path of national empathy,guided by the principle of interconnection fostering unhindered flow,integrates the core philosophies of Confucianism,Buddhism,and Taoism.“Symbiotic communication”advocates adapting to diversity and respecting differences based on the concept of“the unity of heaven and humanity,”emphasizing that conflicts and exclusions within ethnic cultures will damage the harmonious system,whereas integration and cooperation can give rise to new cultural forms.“Empathetic communication”emphasizes cognitive consensus and emotional resonance through the notion of“oneness of all things,”encouraging solidarity and the sharing of honor and disgrace.“Shared communication”promotes equality and balanced development with the principle of“the equality of all things,”focusing on a coordinated allocation of cultural and media resources among all ethnic groups.These three communication pathways—symbiotic,empathetic,and shared—are developed simultaneously,contributing Chinese wisdom to the convergence and integration of diverse ethnic cultures,their harmonious coexistence,and equitable cohabitation.
作者
张馨元
邵培仁
Zhang Xinyuan;Shao Peiren(School of Media and Communication,Shanghai Jiao Tong University,Shanghai,200240,China;Institute of Communication Studies,Zhejiang University,Hangzhou,310058,Zhejiang,China)
出处
《民族学刊》
北大核心
2025年第2期10-18,141,共10页
Journal of Ethnology
基金
国家社科基金后期资助项目“华夏传播观念研究”(16FXW002)
国家社科基金重大项目“基于机器博弈的网络信息传播安全多准则动态管控策略研究”子项目“网络信息传播生态研究”(19ZDA329)阶段性成果。
关键词
媒介生态
中华文化
中华民族共同体意识
文化认同
文化基因
media ecology
Chinese culture
a sense of community for the Chinese nation
cultural identity
cultural genes
作者简介
张馨元,上海交通大学媒体与传播学院博士研究生,研究方向:文化传播、数字传播;邵培仁,浙江大学传播研究所教授,博士生导师,研究方向:传播理论、媒介生态、媒介管理、华莱坞电影理论。
