摘要
生成式人工智能作为数智时代的领军技术,在政策传播中的应用突出表现在政策传播结构各要素的智能化提升和传播结构整体的不断优化等方面:使政策传播主体形态发生变化,并向人机交互-人机同构-人机共生的方向发展,使政策传播内容的生成方式发生改变,提高政策传播信息供需匹配效率,促进融媒体的发展和智能化,整体上改善和优化政策传播结构,推动政策传播健康发展。但生成式人工智能在政策传播中的应用极其复杂,也将面临不可忽视的风险,如政策传播主体“把关人”地位的弱化、政策“信息茧房”的加固、“政策舆情”的扩散失控和“政策谣言”不断涌现等。规避这些风险,需要提高全民对以生成式人工智能为代表的数字技术及其引发的社会变革的深刻认识;加强全社会的科技伦理道德建设,着力提升政策传播主体和受众的技术伦理素养;重视政策传播的工具价值和人文价值的统一;依法规范生成式人工智能技术的治理。
As a leading technology in the digital intelligence era,generative artificial intelligence finds its application in policy dissemination,which is prominently demonstrated in aspects such as the intelligent upgrade of each element within the policy dissemination structure and the continuous optimization of the overall dissemination structure.Specifically,it transforms the subject form of policy dissemination,driving their development towards the direction of human-machine interaction,human-machine co-construction,and human-machine symbiosis.It also alters the generation mode of policy dissemination content,improves the matching efficiency between the supply and demand of policy dissemination information,promotes the development and intelligence of integrated media,and comprehensively improves and optimizes the policy dissemination structure,thereby promoting the healthy development of policy dissemination.However,the application of generative artificial intelligence in policy dissemination is extremely complex and will also face non-negligible risks,such as the weakening of the“gatekeeper”status of policy dissemination subjects,the reinforcement of“information cocoon”of policies,the out-of-control spread of“policy public opinion”,and the continuous emergence of“policy rumors”.To avoid these risks,it is imperative to heighten the in-depth and comprehensive understanding of the entire populace regarding digital technologies represented by generative artificial intelligence and the social transformations they instigate;strengthen the construction of scientific and technological ethics and morality in the whole society,and focus on improving the technological ethics literacy of policy dissemination subjects and audiences;attach importance to the unity of the instrumental value and humanistic value of policy dissemination;and regulate the governance of generative artificial intelligence technology in accordance with the law.
作者
施惠玲
张卓娅
SHI Hui-ling;ZHANG Zhuo-ya(School of Marxism,Beijing Jiaotong University,Beijing 100044,China)
出处
《北京交通大学学报(社会科学版)》
北大核心
2025年第1期134-141,共8页
Journal of Beijing Jiaotong University(Social Sciences Edition)
基金
国家社会科学基金重点项目“新形态政治传播学学科体系建构研究”(22AZZ004)。
关键词
生成式人工智能
政策传播
应用
风险
generative artificial intelligence
policy dissemination
application
risk
作者简介
施惠玲,女,北京交通大学马克思主义学院教授,博士生导师。研究方向:政治传播、国家治理;张卓娅,女,北京交通大学马克思主义学院博士研究生。研究方向:国家治理与政策传播。
