摘要
油气销售企业数字化转型的核心路径是数字化能力建设,评价指标体系的构建为衡量企业数字化能力提供了科学指导和衡量标准。文章首先基于层次分析法设计了一个适用于油气销售企业的数字化能力评价指标体系;然后基于指标项进行数学建模构建了数字化能力评价模型,将信息熵引入模型指标确权过程,以降低专家打分的主观影响;其次采用云模型的正向和逆向云发生器,计算各指标项的云模型特征,生成油气销售企业最终的数字化能力评价结果;最后,通过实际案例分析,对所述方法进行了应用验证,量化并评价了企业数字化能力现状,找出优势项与薄弱点。研究工作可为油气销售企业数字化转型提供有力支持和科学指导。
The core path of digital transformation for oil and gas sales enterprises is digital capabilities building.The construction of an evaluation index system can provide scientific guidance and measurement standards for measuring the enterprises’digital capabilities.Firstly,in this paper,an evaluation index system for digital capabilities applicable to oil and gas sales enterprises is designed based on the analytic hierarchy process.Then,the digital capability evaluation model is constructed based on the mathematical modeling of the indicators,and the information entropy is introduced into the process of determining the rights of the model indicators to reduce the subjective influence of the expert rating.Secondly,the forward and backward cloud generators of the cloud model are used to calculate each model characteristic of index items,and the final evaluation results of digital capabilities for oil and gas sales enterprises are generated.Finally,the proposed method of this paper is applied and verified by practical case analysis.The current situation of enterprise digital capability is quantified and evaluated,and the advantages and weaknesses are identified.The research work of this paper can provide strong support and scientific guidance for the digital transformation of oil and gas sales enterprises.
作者
曹路
CAO Lu(PetroChina Marketing Company,Beijing 100007,China)
作者简介
曹路(1995—),男,硕士,工程师。2020年毕业于北京大学软件工程专业,现任中国石油天然气股份有限公司销售分公司科技信息处主管,主要从事大型企业信息化、智能化建设及能源企业数字化转型、人工智能等领域研究与管理工作。通信地址:北京市东城区东直门北大街9号中国石油大厦,邮编:100007,E-mail:caolu01@petrochina.com.cn。
