摘要
近些年,全国各大中小型博物馆通过积极的尝试,推动博物馆丰富的藏品资源创造性转化、创新性发展,真正实现“十四五”规划中强调的,“提升国民素质,促进人的全面发展”。新时期人们的消费水平与审美水平进一步提高,这也对博物馆文创行业提出了新的要求。本文拟从青年消费者群体的心理偏好、行为方式及体验感受等角度出发,结合国内优秀文创特点归类分析研究,旨为博物馆文创行业在青年群体这方面做出针对性的研发及销售策略,以期对博物馆文创产品未来向着年轻化、潮流化、新颖化的方向发展提供借鉴与参考。
In recent years,major and small museums across the country have actively tried to promote the creative transformation and innovative development of the museum's rich collection resources,and truly realize the"14th Five-Year Plan"emphasized:"improve the quality of the people and promote the all-round development of people."In the new era,people's consumption level and aesthetic level are further improved,which also puts forward new requirements for the museum cultural and creative industry.This paper,from the perspective of psychological preferences,behavior patterns and experience of young consumers,combined with the classification and analysis of outstanding domestic cultural and creative characteristics,aims to make targeted research and development and sales strategies for the museum cultural and creative industry in this aspect,in order to provide reference and reference for the future development of museum cultural and creative products in the direction of youth,trend and novelty.
作者
尚童童
SHANG Tongtong(Chifeng University,Chifeng 024000,China)
出处
《赤峰学院学报(哲学社会科学版)》
2025年第2期55-58,共4页
Journal of Chifeng University:Philosophy and Social Science Chinese Edition
关键词
博物馆
文创产品
现状
青年群体
A museum
Cultural and Creative Products
Current Situation
Youth Groups
作者简介
尚童童(1998-),女,汉族,山东日照人,赤峰学院文物与博物馆专业研究生,硕士,主要从事博物馆学研究。
