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中职电子商务特色化专业建设实践与思考

Practice and Reflection on the Specialized Construction of E-commerce in Vocational Schools
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摘要 探讨中职电子商务特色化专业建设思路,能为专业建设提供有效的理论指导和实践经验,丰富专业建设内容,促进学生专业成长。中职电子商务特色化专业建设,可深化产教融合,构建“三全育人”新格局;构建“4334”人才培养模式,提高人才培养质量;基于模块化教学改革理念,校企合作共建“平台+模块+方向+企业特色+技能认证”课程体系;实施“教师素质提升计划”,打造高水平教师教学创新团队;牵手知名企业,创建高水平多功能校内外实训基地;打造“互联网+在线教学资源平台”,推进混合式教法改革;勇担新时代兴业育人使命,不断增强服务社会能力。 Exploring the construction of characteristic majors in secondary vocational e-commerce can provide effective theoretical guidance and practical experience for the construction of characteristic majors in secondary vocational e-commerce,enrich the content of characteristic major construction in secondary vocational e-commerce,and promote students'professional growth.The construction of specialized e-commerce majors in secondary vocational schools can deepen the integration ofindustry and education,and build a new pattern of"three pronged education";build a talent cultivation model of"4334"and improve the quality of talent cultivation;based on the modular teaching reform concept,the school enterprise cooperation jointly builds a course system of"platform+module+direction+enterprise characteristics+skill certification";implement the"Teacher Quality Improvement Plan"and build a high-level teacher teaching innovation team;joining hands with well-known enterprises to create a high-level multifunctional on campus and off campus training base;create"Internet plus online teaching resource platform"and promote the mixed teaching method reform;take on the mission of promoting entrepreneurship and educating people in the new era,and continuously enhance our ability to serve society.
作者 王友全 Wang Youquan(Linyi Information Engineering School,Shandong Province,Linyi 276300,China)
出处 《成才之路》 2025年第6期81-84,共4页 Way of Success
基金 山东省临沂市教育科学“十四五”规划2024年课题“名师引领校企协同中职精品课程共享机制研究”(立项编号:2024140)的研究成果之一。
关键词 中职 电子商务 特色化专业建设 实践 思考 产教融合 vocational school electronic commerce specialized professional construction practice reflection integration of industry and education
作者简介 王友全(1982-),男,山东临沂人,高级讲师,从事电子商务教学研究。
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