摘要
Within the domain of homestays,it is imperative to prioritize the augmentation of hosts'pivotal role and the facilitation of pro-environmental behavior among tourists as essential strategies for promoting the sustainability of homestay accommodations.This research utilizes homestays in Pingtan Island as a specific example and employs a survey methodology to collect data.Additionally,a structural equation model is utilized to analyze the causal relationship between situational factors within homestays and the pro-environmental behavior of tourists,specifically within the context of host-guest interaction.The results of the study indicate that there is a favorable correlation between environmental quality and the interaction between hosts and guests,and visitors'pro-environmental behaviors.Furthermore,it is worth noting that situational circumstances play a crucial role in shaping the dynamics of host-guest interaction.This,in turn,serves as a mediator for the influence of situational factors on tourists'pro-environmental behavior.Based on the aforementioned findings,the present study proceeds to examine the pragmatic ramifications of the research and provides recommendations for prospective areas of investigation.
目的:旅游者体验与环境保护之间的协调已成为21世纪亟待解决的问题,因此,本研究旨在深入研究民宿体验中主人与旅游者之间的心理互动,探索情境因素对旅游者亲环境行为(TPEB)的影响机制。研究设计与方法:本研究采用定量方法来研究TPEB影响机制。于2022年3月25日至4月6日在中国福建省平潭岛,共回收有效问卷437份,以结构方程模型(SEM)为方法对其进行了分析。研究结果:环境质量和主客互动对游客的亲环境行为都有正向影响。此外,情境因素对主客互动有显著影响,主客互动又在情境因素对游客亲环境行为的影响中起中介作用。研究局限性/影响:首先,缺乏关于主客互动的不同维度与亲环境行为之间关系的讨论。其次,研究范围仅限于平潭岛的国内游客。因此,未来应该对不同类型的民宿以及不同维度的主客互动进行深入研究。实践意义:本研究从改善环境质量、制定稳健的环境政策、培养积极的情感联系等方面,为目的地管理在游客环境行为管理、降低民宿成本、低碳运营等方面提供了切实可行的措施和建议。独创性/价值:本研究通过研究情景因素的作用扩展了TPEB的相关研究,并拓宽了民宿情境中主客互动的驱动因素。
基金
The National Social Science Foundation Youth Project(21CGL025)
The Jiangxi Provincial“Thousand Talent’s Plan”Philosophy&Social Sciences Young Leading-level Professional Project(jxsq2023203026)
The Social Science Foundation of Nanchang City(YJ202101)。
作者简介
First authors:WANG Jia,E-mail:wangjia2014@ncu.edu.cn;Corresponding authors:LI Chenyao,E-mail:glorialichenyao@outlook.com。
