摘要
随着冰雪运动的日益普及和冬季奥运会的推动,冰雪体育产业逐渐成为体育产业的重要组成部分。大数据技术的应用为冰雪体育产业的营销提供了全新的视角和方法。通过精准的数据分析,企业可以更好地了解消费者的需求与偏好,优化营销策略,提升品牌影响力。该文基于大数据技术,探讨了冰雪体育产业在营销中的创新策略,重点分析了消费者行为分析、精准营销和个性化服务三大方面,旨在为推动冰雪体育产业的持续发展提供理论支持和实践参考。
With the increasing popularity of ice and snow sports and the promotion of the Winter Olympics,the ice and snow sports industry has gradually become an important component of the sports industry.The application of big data technology provides a new perspective and method for the marketing of the ice and snow sports industry.Through precise data analysis,enterprises can better understand consumers' needs and preferences,optimize marketing strategies,and enhance brand influence.This article is based on big data technology and explores innovative marketing strategies for the ice and snow sports industry.It focuses on analyzing consu mer behavior,precision marketing,and personalized services,aiming to provide theoretical support and practical references for promoting the sustainable development of the ice and snow sports industry.
作者
陈舒蕾
CHEN Shulei(Guangxi Normal University,Guilin Guangxi 541000,China)
出处
《冰雪体育创新研究》
2024年第24期40-42,共3页
Research on innovation of ice snow sports
关键词
冰雪体育产业
大数据
精准营销
消费者行为分析
Ice and snow sports industry
Big data
Precision marketing
Consumer behavior analysis
作者简介
陈舒蕾(1999-),女,汉族,湖南永州人,硕士,研究方向:体育旅游与产业。
