短视频赋能文体旅商融合发展的机制与路径被引量：3

Mechanisms and Paths of Short Videos Enabling the Integrated Development of Cultures,Sports,Tourism and Business

在线阅读下载PDF

导出

摘要短视频是我国文体旅商融合发展的重要传播方式,但是对其赋能的研究明显不足。在文体旅商融合发展过程中,耦合要素是内聚力,子产业发展水平是支撑力,注意力规模是拉动力,收益分配是刺激力。短视频传播对文体旅商融合的作用机制包括:化为耦合要素,推动业态融合;创造消费热点,助推产业升级;助力价值传递,提升注意力规模;激发情感认同,推动价值变现。文体旅商融合主体需要积极探索技术赋能短视频的方法,提高短视频的传播效能;重视数据资源的获取、分析和创新性应用,提高短视频的传播精度;实施多平台战略,提高短视频内容的传播广度;借力网络意见领袖,创造短视频的传播热度。 Short video is an important communication mode for the integrated development of cultures,sports,tourism and business in China,but the research on its enabling is obviously insufficient.In the process of the integrated development of cultures,sports,tourism and business,the coupling factors are cohesion,the development levels of sub-industries are the supporting forces,the attention scale is the pulling force,and the income distribution is the stimulating force.The action mechanism of short video communication on the integration of cultures,sports,tourism and business includes:it becomes a coupling factor and promotes the integration of business forms;create consumption hot spots and promote industrial upgrading;help value delivery and increase the scale of attention;stimulate emotional identification and promote value realization.The main body of the integration of cultures,sports,tourism and business needs to actively explore the methods of technology enabling short video to improve the communication validity of short videos;pay attention to the acquisition,analysis and innovative application of data resources to improve the dissemination accuracy of short videos;implement multi-platform strategies to improve the dissemination breadth of short video content;make use of network opinion leaders to create the spread of short videos.

作者王志标刘冰冰 Wang Zhibiao;Liu Bingbing(Institute of Chinese Ethnic Community,Yangtze Normal University,Chongqing 408100;School of Economics and Trade,Henan Institute of Technology,Zhengzhou,Henan 451191)

机构地区长江师范学院中华民族共同体研究院河南工程学院经济贸易学院

出处《重庆社会科学》北大核心 2025年第1期99-113,共15页 Chongqing Social Sciences

基金贵州省哲学社会科学规划国学单列一般课题“贵州乡村文化振兴的产业赋能研究”(22GZGX19) 中国高等教育学会重大项目“新时代大学生乡村创业带动就业的制约因素及支持政策研究”(23CX0102)。

关键词文体旅商融合短视频传播平台内容数据 Integration of Cultures Sports Tourism and Business Short Video Transmission Platform Content Data

分类号 G80-05 [文化科学—运动人体科学]

作者简介王志标,长江师范学院中华民族共同体研究院教授,硕士生导师,管理学博士,研究方向:文体融合发展;刘冰冰,河南工程学院经济贸易学院讲师,文学博士,研究方向:文体融合发展。