摘要
目的提高闽南红砖的大众知晓度,创新宣传渠道,探索其应用形式。方法基于符号语义学理论,从外观视觉层、精神价值层和行为寓意层对闽南红砖符号元素进行提炼转化,并应用在文创产品设计中。结果结合方法论及设计原则,展示闽南红砖文创中的基础部分及应用延展部分设计成果。结论以闽南红砖拼图文创设计为例,证明基于符号语义的闽南红砖文创设计研究具有必要性与可行性,为其他特色建筑结构创新应用提供参考与思路启发。
Improve the public awareness of southern Fujian red brick,innovate publicity channels and explore its application forms.Based on the theory of symbolic semantics,this paper refines and transforms the symbolic elements of southern Fujian red brick from the perspective of appearance,spiritual value and behavioral meaning,and applies them in the design of cultural and creative products.Combined with the method,the design principles were discussed,and the design results of the basic part and the applied part of the cultural creation of southern Fujian red brick were presented.This paper takes the creative design of red brick in southern Fujian as an example to prove that the research on the creative design of red brick in southern Fujian based on symbolic meaning is necessary and feasible,and provides reference and inspiration for the innovative application of other characteristic architectural structures.
作者
段圆梦
王艳君
DUAN Yuan-meng;WANG Yan-jun(Xiamen Academy of Arts and Design,Fuzhou University,Xiamen 361000,China)
出处
《绿色包装》
2024年第12期103-107,共5页
Green Packaging
关键词
符号语义学
闽南红砖
文创设计
设计研究
研究与实践
symbolic semantics
southern Fujian red brick
cultural and creative design
design and research
research and practice
作者简介
段圆梦(2000-),女,四川德阳人,福州大学厦门工艺美术学院2022级艺术设计专业硕士研究生在读,研究方向:视觉传达设计,E-mail:2463374096@qq.com;王艳君(1971-),男,四川南充人,福州大学厦门工艺美术学院视觉传达系副教授,硕士生导师,福建省高级工艺美术师,E-mail:200885939@qq.com。
