摘要
品牌营销是皮革产品成功的关键,在这个过程中,顾客的体验和满意度成为重中之重。对于皮革产品企业,如何构建一个以顾客为核心的品牌营销模式,以提升品牌知名度和顾客忠诚度,是企业面临的重要问题。本文介绍了以顾客为核心的营销模式的概念和重要性,分析了国际知名皮革品牌营销案例。探讨了如何构建以顾客为核心的皮革产品品牌营销模式,包括明星代言营销、数字营销与社交媒体、危机公关营销等方面。本文指出以顾客为核心的皮革产品品牌营销有利于皮革企业实现品牌的长期发展和成功。
Brand marketing is the key to the success of leather products,in this process,customer experience and satisfaction have become of utmost importanceFor leather product enterprises,how to build a customer-centered brand marketing model to enhance brand awareness and customer loyalty is an important issue that enterprises faceThis article introduced the concept and importance of customer-centered marketing models,and analyzed the market⁃ing cases of internationally renowned leather brandsIt explored how to build a customer-centered leather product brand marketing model,including celebrity endorsement marketing,digital marketing and social media,crisis public relations marketing,and so onIt is pointed out that customer-centered leather product brand marketing is beneficial for leather enterprises to achieve long-term brand development and success.
作者
杨艳萍
YANG Yanping(Xi'an Peihua University,Xi'an 710125,China)
出处
《中国皮革》
2025年第1期148-151,共4页
China Leather
基金
陕西省社会科学基金年度项目(2023P030)。
关键词
顾客体验
皮革产品
品牌营销
customer experience
leather products
brand marketing
作者简介
杨艳萍(1977),女,硕士,讲师,wdeyouxiang789@163.com。
