摘要
为探究符合女性用户偏好的新能源轿车外观设计策略,文章通过问卷调查、深度访谈等方式,对20至30岁女性群体关于不同类型新能源轿车的用户偏好进行了分析。结果显示,女性用户对各车型整体偏好评分存在显著差异(p<0.05)。女性用户更倾向于那些展现出圆润、可爱的造型特征的车型,如椭圆形的车灯、饱满的车身轮廓等。同时,科技感强、运动风格的设计也获得了该群体的较高评价。基于上述发现,笔者提出了以女性用户为中心、造型语言的精准表达等设计思路,并进行了欧拉好猫轿车的造型设计案例分析,将女性偏好融入新能源轿车的外观设计中,以期为新能源轿车外观设计提供一定的参考。
To explore the exterior design strategies of new energy cars that meet the preferences of female users,this article analyzed the user preferences of different types of new energy cars among women aged 20 to 30 through questionnaire surveys,in-depth interviews,and other methods.The results showed that there were significant differences(p<0.05)in the overall preference ratings of female users for various car models.Female users tend to prefer car models that showcase rounded and cute styling features,such as oval shaped headlights and full body contours.Meanwhile,the design with strong technological sense and sporty style has also received high praise from this group.Based on the above findings,the author proposed design ideas centered on female users and precise expression of styling language,and conducted styling design case analysis on the Euler Haomao sedan,integrating female preferences into the exterior design of new energy sedans,in order to provide some reference for the exterior design fo new energy sedans.
作者
杨需要
杨元
YANG Xuyao;YANG Yuan(School of Architecture and Art Design,Hunan University of Science and Technology,Xiangtan 411201,China)
出处
《工业设计》
2024年第12期87-91,共5页
Industrial Design
基金
2022年度湖南省教育厅优秀青年项目“高质量发展视域下工业设计企业的转型路径研究”(22B0502)。
关键词
工业设计
女性偏好
新能源轿车
造型设计
设计要素
Industrial Design
Female Preference
New Energy Vehicles
Modelling Design
Design Elements
作者简介
杨需要(2001-),女,湖南邵阳人,在读硕士研究生,研究方向为用户研究;杨元(1987-),女,河南商丘人,博士,副教授,研究方向为用户研究。
