摘要
数字经济时代的到来为各行业发展带来了新的机遇。互联网保险行业依托于互联网产生的海量数据开展业务,是数字经济背景下保险行业发展的主流趋势。然而,我国互联网保险业发展时间较短,在产品创新、信息监管、数据要素资源的利用等方面都存在着不足,严重制约了行业的持续健康发展。基于我国互联网保险行业的发展现状,结合数字经济的时代背景,对互联网保险行业发展对策进行了研究并提出相关建议,以期为互联网保险行业的未来发展提供借鉴。
The arrival of the digital economy era has brought new opportunities for the development of various industries.Internet insurance industry relies on the massive data generated by the internet to carry out business,which is the mainstream trend of insurance industry development under the background of digital economy.However,China's internet insurance industry has developed for a short time,and there are shortcomings in product innovation,information supervision and the utilization of data elements,seriously restricting the sustained and healthy development of the industry.Based on the development status of China's internet insurance industry and the background of digital economy,this paper studies the development countermeasures of internet insurance industry and puts forward relevant suggestions,with a view to providing reference for the future development of internet insurance industry.
作者
滕法鑫
张迪
陈莉萍
TENG Faxin;ZHANG Di;CHEN Liping(School of Economics and Management,Guangxi University of Science and Technology,Liuhzou 545000,China)
出处
《商业观察》
2024年第32期54-58,共5页
BUSINESS OBSERVATION
关键词
数字经济
互联网保险行业
发展对策
digital economy
internet insurance industry
development countermeasures
作者简介
滕法鑫(1977-),男,副研究员,博士,硕士生导师,主要从事经济金融研究。
