摘要
以安化黑茶为研究案例,系统探讨文旅融合的概念及文化IP的理论框架。结合安化黑茶文化IP的现状与挑战,从地方性、文化内涵、历史传承以及科普教育等角度进行深入分析,提出了适合该地的文化IP设计开发路径,打造出具有地方特色的文化IP形象,以促进当地经济与文化的可持续发展,为乡村振兴提供更为广阔的发展空间。
Taking Anhua dark tea as a case study,the concept of cultural and tourism integration and the theoretical framework of cultural IP were systematically discussed.Based on the current situation and challenges of Anhua dark tea cultural IP,this paper makes an in-depth analysis from the perspectives of locality,cultural connotation,historical inheritance and popular science education,and puts forward a suitable path for the design and development of cultural IP in the area,creating a cultural IP image with local characteristics,so as to promote the sustainable development of local economy and culture and provide a broader development space for rural revitalization.
作者
方若水
FANG Ruo-shui(Nanjing University of Information Science and Technology,Nanjing 210044,China)
出处
《绿色包装》
2024年第11期134-137,155,共5页
Green Packaging
基金
江苏省高等学校大学生创新创业训练计划项目(202310300132Y)。
关键词
乡村振兴
文旅融合
IP设计
安化黑茶
乡村旅游
rural revitalization
integration of culture and tourism
IP design
Anhua black tea
rural tourism
作者简介
方若水(2003-),女,江苏沭阳人,本科,研究方向:动画。
