摘要
【目的】探究不同产业组织模式对非木质林产品价值实现的影响及作用机制,明确非木质林产品等物质类生态产品价值实现有效路径。【方法】基于2022年浙江省7个县(市)811份农户调研数据,实证分析不同产业组织模式对非木质林产品价值实现的影响以及区域公用品牌在其中发挥的作用。【结果】相对“市场+农户”的市场交易模式,“合作社+农户”的横向合作模式和“公司+农户”的纵向协作模式均对非木质林产品价值实现具有显著正向影响;机制验证表明:区域公用品牌在产业组织对非木质林产品价值实现过程中起到中介作用;异质性检验发现:经营规模小、采用互联网销售农户的非木质林产品溢价效果更显著。【结论】产业组织能够通过促进农户加入区域公用品牌,从而推动非木质林产品价值实现。据此,提出在提高农户组织化程度的同时,需要加强区域公用品牌建设,优化销售渠道等政策启示。
[Objective]This study aims to explore the impact of various industrial organization models on the value realization of non-timber forest products and their mechanism of action,and to clarify effective pathways for the value realization of material-based ecological products.[Method]Based on the survey data of 811 farming households from 7 counties(cities)in Zhejiang Province in 2022,this study empirically analyzed the impact of different industrial organization models on the value realization of non-timber forest products,as well as the role of regional public brands in this process.[Result]Both horizontal cooperation(cooperative+farmer)and vertical collaboration(company+farmer)models had significant positive effects on the value realization of non-timber forest products.Mechanism verification showed that regional public brands played a mediating role in the value realization process of non-timber forest products by industrial organizations.Heterogeneity tests revealed that the premium effect of non-timber forest products sold by farmers with small operation scale and through the Internet was more significant.[Conclusion]Industrial organizations can facilitate the value realization of non-timber forest products by promoting farmers’participation in regional public brands.Therefore,it is suggested that while improving the organization degree of farmers,it is necessary to strengthen the construction of regional public brand and optimize sales channels.
作者
王丹婷
朱臻
杨虹
沈月琴
WANG Danting;ZHU Zhen;YANG Hong;SHEN Yueqin(College of Economics and Management,Zhejiang A&F University,Hangzhou 311300,Zhejiang,China;Faculty of Forestry,University of British Columbia,Vancouver V6T 1Z4,Canada;Research Academy for Rural Revitalization of Zhejiang,Zhejiang A&F University,Hangzhou 311300,Zhejiang,China)
出处
《浙江农林大学学报》
CAS
CSCD
北大核心
2024年第6期1303-1312,共10页
Journal of Zhejiang A&F University
基金
国家自然科学基金资助项目(72141016)
国家留学基金资助项目(202209570011)。
关键词
产业组织
非木质林产品
生态产品价值实现
区域公用品牌
industrial organization
non-timber forest products
ecological product value realization
regional public brands
作者简介
王丹婷(ORCID:0009-0008-7402-9144),从事林业经济管理与政策研究。E-mail:wdt1225@student.ubc.ca;通信作者:沈月琴(ORCID:0000-0002-2958-5669),教授,博士,博士生导师,从事林业经济理论与政策研究。E-mail:shenyueqin-zj@163.com。
