摘要
运用文献资料和逻辑分析等研究方法,对新媒体时代中华优秀传统体育文化国际传播的意义、困境及策略进行剖析。传播意义:延续和发展自身文化的现实之需,塑造新时代中国形象的必由之路,构建人类命运共同体的应然之举。存在的现实困境:民间传播主体参与边缘化;内容难成体系,议题较为单一;传播渠道受限,监管体系有待完善;受众贴合度不强,文化折扣特征明显。优化策略:释放多元主体活力,提升国际传播效能;持续深耕优质内容,丰富文化输出类型;推进平台开发与管理,营造品质化传播空间;立足国际传播受众,消弭跨文化交流屏障。
By using the methods of literature and logical analysis,this paper analyzes the significance,difficulties and strategies of international communication of Chinese excellent traditional sports culture in the new media era.Communication significance:it is necessary to continue and develop the reality of its own culture,the only way to shape the image of China in the new era,and the inevitable move to build a community with a shared future for mankind.Realistic dilemmas:the marginalization of the participation of non-governmental communication subjects;the content is difficult to form a system,the topic is relatively simple;the communication channels are limited,and the supervision system needs to be improved;the psychological fit with the audience is low,the effect of communication is recluced.Corresponding strategies:release the vitality of multiple subjects and improve the effectiveness of international communication;continue to cultivate high-quality content and enrich the types of cultural output;promote the development and management of the platform,and create a quality communication space;based on the international communication audience,eliminate the barrier of cross-cultural communication.
作者
房福顺
高娃
谢俊
FANG Fushun;GAO Wa;XIE Jun(Jiangsu Hai’an Secondary Professional School,Nantong 226601,Jiangsu,China;Physical Education School of Inner Mongolia Normal University,Hohhot 010022,Inner Mongolia,China)
出处
《辽宁体育科技》
2024年第6期93-98,共6页
Liaoning Sport Science and Technology
基金
国家社科基金一般项目“‘那达慕’国际化融合发展与‘草原丝路’体育文化交流研究”(项目编号:20BTY030)。
关键词
新媒体
传统体育文化
文化传播
new media
traditional sports culture
cultural communication
作者简介
房福顺(1996-),男,讲师助理,硕士,研究方向:民族传统体育;通讯作者:高娃(1966-),女,教授,硕士,研究方向:民族传统体育,E-mail:gaowa@imnu.edu.cn。
