摘要
古桥文化是中国文化遗产的重要组成部分,有着极高的历史文化价值。在文化旅游产业发展的背景下,古桥文化的有效展示与传播有着非常重要的现实意义。随着科学技术的高速发展,信息化等多媒体技术为古桥数字化展示与传播开辟了新航线。但目前对文化内涵与价值的关注尚显不足,缺乏对古桥文化的全面分析以及其需求主体的深入分析。为此,本文基于文旅融合的视角,以绍兴古桥为研究对象,通过分析在文旅融合背景下,古桥数字化展示与传播遇到的机遇和挑战,探讨利用数字技术对绍兴古桥的展示设计的新方法进行研究,以促进绍兴古石桥文化的有效传播,提升文化旅游体验感。
The ancient bridge culture is an important component of China’s cultural heritage and has extremely high historical and cultural value.Against the backdrop of the development of cultural tourism industry,the construction techniques and artistic aesthetic value of ancient bridges are gradually being discovered.With the rapid development of science and technology,multimedia technologies such as informatization have opened up new routes for the digital display and dissemination of ancient bridges.However,the current attention to cultural connotations and values is still insufficient,lacking a comprehensive analysis of ancient bridge culture and in-depth analysis of its demand subjects.Therefore,based on the perspective of cultural tourism integration,this article takes Shaoxing Ancient Bridge as the research object,analyzes the opportunities and challenges encountered in the digital display and dissemination of ancient bridges under the background of cultural tourism integration,and explores new methods of using digital technology to design the display of Shaoxing Ancient Bridge,in order to promote the effective dissemination of Shaoxing Ancient Stone Bridge culture and enhance the cultural tourism experience.
作者
刘磊
LIU Lei(Shaoxing University of Arts and Sciences,Shaoxing 312300,China)
出处
《鞋类工艺与设计》
2024年第20期126-128,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
文旅融合
古桥文化
数字化
展示设计
integration of culture and tourism
ancient bridge culture
digitization
display design
作者简介
刘磊(1985-),女,硕士,讲师,研究方向:文化景观展示设计,123148666@qq.com.
