摘要
红色场馆作为我国极具重要文化价值的空间载体和传播基地,在红色文化的传播和红色基因的赓续中发挥着举足轻重的作用。随着数字经济时代的到来,数字化转型升级成为旅游业的时代主旋律,红色场馆也逐渐开始进行数字化建设,但依然存在一些制约其高质量发展的现实困境。文章旨在探讨红色旅游场馆数字化建设的关键问题,明晰红色场馆向数字化方向转型的动力机制和实践路径。
As space carriers and communication bases with extremely important cultural values in China,red venues play a pivotal role in the spread of red culture and the continuity of red genes.With the advent of the digital economy era,digital transformation and upgrading have become the main theme of the times in the tourism industry.The advent of the digital economy has made digital transformation and upgrading the dominant theme in the tourism industry.While many red venues have initiated digital construction,a number of practical challenges still impede their high-quality development.This paper examines the pivotal aspects of the digital construction of red tourism venues,with the objective of elucidating the dynamic mechanism and practical trajectory of the transformation of red tourism venues in the digital direction.
作者
汤静
侯华怡
TANG Jing;HOU Huayi(School of Tourism,Hunan Normal University,Changsha 410081,Hunan,China)
出处
《四川旅游学院学报》
2024年第6期18-24,共7页
Journal of Sichuan Tourism University
基金
湖南省社会科学基金项目“湖南省红色文化资源数字化建设路径研究”,项目编号:21JD009。
作者简介
汤静,女,硕士,湖南师范大学旅游学院教授、硕士生导师,研究方向:旅游法制、旅游教育、红色旅游;侯华怡,女,湖南师范大学旅游学院硕士研究生,研究方向:旅游规划与景区开发。
