摘要
近年来,我国电子商务行业与数字中国建设蓬勃发展,促使新型业态不断涌现,然而部分非物质文化遗产却面临着失传的危险。笔者以钦州非物质文化遗产坭兴陶为例,展开全面性问卷调研,分析当前社会群众对坭兴陶的了解与接受程度,旨在分析电商时代背景下坭兴陶所面临的困境,并探讨如何充分利用电商平台,助力坭兴陶的传承、提升知名度、增强产业活力,以及寻求保护坭兴陶这一非物质文化遗产的突破之道。
In recent years, the vigorous development of China's e-commerce industry and the construction of Digital China have led to the emergence of new business formats, but some intangible cultural heritage is in danger of being lost. This study takes Qinzhou's intangible cultural heritage, Nixing pottery, as an example. It conducts a questionnaire survey on people of all incomes, ages, and social fields in many places across the country, analyzing the current understanding and acceptance of Nixing pottery by the public. The aim is to analyze the dilemma faced by Nixing pottery in the context of the e-commerce era and to discuss how to make full use of the e-commerce platform to help the inheritance of Nixing pottery, enhance its popularity, increase its industrial vitality, and seek a breakthrough in protecting the intangible cultural heritage of Nixing pottery.
作者
王孟筠
肖皓扬
Wang Mengyun;Xiao Haoyang(School of Political Science and Public Administration,Guangxi Normal University,Guangxi,Guilin,541006,China)
出处
《陶瓷》
CAS
2024年第10期102-110,共9页
Ceramics
关键词
坭兴陶
电子商务
非遗
乡村振兴
文旅融合
Nixing pottery
E-commerce
Intangible cultural heritage
Ruralrevitalization
Integration of culture and tourism
作者简介
王孟筠,广西师范大学政治与公共管理学院。;肖皓扬,广西师范大学政治与公共管理学院。
