摘要
文章聚焦省级公共图书馆在抖音平台发布的古籍短视频,从数量、风格、主题内容、影响力四方面分析其现状,厘清存在的问题,并提出公共图书馆古籍短视频发展策略,即以内容为核心,增强记忆点;注重细节把控,营造沉浸式氛围;保持高敏锐度,选择最佳发布时机;积蓄发展势能,提升内部运营能力;引入社会力量,多方协作发展。
This paper focuses on the short videos of ancient books in the TikTok platform published by the provincial public library,analyzes its current situation from four aspects of quantity,style,subject content and influence,clarifies the existing problems,and puts forward the development strategies of the ancient books short videos of public libraries,that is,take content as the core to enhance memory;pay attention to details and create an immersive atmosphere;maintain high sensitivity and choose the best release time;accumulate development potential and enhance internal operational capabilities;introduce social forces and collaborate with multiple parties for development.
出处
《图书馆工作与研究》
CSSCI
北大核心
2024年第9期85-91,共7页
Library Work and Study
关键词
公共图书馆
古籍
短视频
抖音
阅读推广
Public library
Ancient books
Short videos
TikTok
Reading promotion
作者简介
易婧琪(1994-),女,馆员,湖南图书馆,湖南,长沙,410011。
