摘要
“双碳”新发展格局战略目标下,大力推广碳标签是提高农产品包装绿色发展水平、增加农产品附加值、加快农业产业发展的重要手段。文章立足陇南农产品绿色包装与市场销售现状,从理论和实践两个层面探索陇南特色农产品绿色包装发展问题。通过开拓碳标签农产品交易市场,以包装为载体,传播地域文化与绿色低碳的生活方式,让消费者关注碳减排的必要性,推动商户减碳,并提出陇南特色农产品绿色包装的实践重点、路径和发展思路,使农产品价值进一步扩大,对促进区域经济开放及地域文化产业振兴具有重要意义。
Under the strategic goal of the new development pattern of"Double Carbon",vigorously promoting carbon labeling is an important means to improve the green development level of agricultural product packaging and accelerate the development of agricultural industry.Based on the current situation of green packaging and market sales of agricultural products in Longnan,this paper explores the development of green packaging of characteristic agricultural products in Longnan from two levels:theory and practice.By developing the carbon label agricultural product trading market,using packaging as a medium,disseminating regional culture and green and low-carbon lifestyle,making people pay attention to the necessity of carbon emission reduction,gradually promoting carbon reduction by merchants,and putting forward the practical focus,path and development ideas of green packaging of characteristic agricultural products,so as to further expand the value of agricultural products,which is of great significance to promote the opening up of Longnan regional economy and the revitalization of regional cultural industries.
作者
魏颖艳
WEI Yingyan(School of Arts and Design,Longnan Normal University,Chengxian Gansu 742500;Key Laboratory of Rural E-commerce Training in Institutions of Higher Learning in Gansu Province,Chengxian Gansu 742500)
出处
《甘肃高师学报》
2024年第4期13-18,共6页
Journal of Gansu Normal Colleges
基金
甘肃省高校教师创新基金项目“‘双碳’目标下陇南特色农产品包装绿色发展问题与策略研究”(2023B-421)
高校教师创新基金项目“非物质文化遗产视角下农产品包装的数字化转型与电商营销策略研究”(2024B-338)。
关键词
陇南
特色农产品
绿色包装
发展
special agricultural products
green packaging
development
作者简介
魏颖艳(1980-),女,甘肃张掖人,副教授。研究方向:艺术设计。
