摘要
针对当前服装产业生产和消费现状,及相关环境资源警示问题,基于“可循环理念”“协作消费模式”和“数字技术”,采用跨学科和虚拟实践方法,结合新零售模式、空间消费、区块链技术和数字孪生技术等知识,对新型共享衣橱在未来应用的可实践性及其带来的社会效益进行了探讨。研究显示:可循环理念和新兴技术环境为新型共享衣橱的未来实践提供了建设性环境;从其虚拟构建及运营带来的社会效益预估来看,一方面租赁方可以获得一定的经济效益,另一方面减少了服装消费和服装生产,节约了社会生产资源。本文研究为未来新型共享衣橱的实施提供了理论参考,以期促进纺织服装业的可持续发展。
Objective Clothing waste is a severe problem in textile industry.Terminal incineration disposal not only brings a huge waste of resources,but also cruel threat to the environment.Sharing economy and circularity concept of the textile industry provide the necessary conditions for cooperative consumption,which can integrate and reallocate the existing resources in the market.Renting and sharing are the cores of collaborative consumption.However,the conventional form of renting has many obstacles in the global shared wardrobe market,which results in most consumers do not know enough about this consumption mode and have little trust in sharing platform,its commercial value is not be proven.Therefore,fundamentally change about concept of consumption is of great significance for enhancing consumer trust,realizing the green consumption,and promoting the progress of the circularity system of the textile industry.Method By literature reviewing,it was found that the generally'key factors that restrict the development of shared wardrobe and collaborative consumption mainly are consumer's cognitive limitations,attitude variances,personality traits,and values.Positively,circularity concept,new digital technologies,and collaborative consumption can provide a beneficial economic environment,retail model,and spatial consumption for the newtype shared wardrobe's establishment in the future.From the perspective of quality and trust guarantee system,Blockchain technology,with its distinct functions of decentralization,immutable information,independence,and anonymity can supervise clothing quality and build up consumer's trust system.From the perspective of marketing strategy,Curetail(Curated+Retail)can integrate Exhibition-style rental system and experiential consumption together and thus bring consumer into a circularity world and enlighten them to take part in the newtype shared wardrobe consumption.Moreover,new digital technology,such as VR,AR,metaverse,can make the virtual space construction and operation of newtype wardrobe be realized.Result Based on the knowledge of literature theory and technical support for the establishment of newtype shared wardrobe in the future,the research virtually constructed and operated the newtype shared wardrobe,and made profit estimation respectively of commercial lease,consumer and society.The result is newtype shared wardrobe can enhance people’s cognition of green consumption,thereby contributing to reduce clothing waste and lead to an effective utilization of circularity system of textile industry.Conclusion The market and management of China's shared wardrobe is still in a primary stage.Though the related department has not yet issued a relatively complete and final standard system for the circular using of waste clothes,it gives related enterprises and technical practitioners a great potential chance and autonomy to carry on the research.This research applies the new concept and technologies for constructing newtype shared wardrobe and offers pathways and methods for its practice in the textile industry's circular practices in the future.The core content includes the application of blockchain technology within circular systems and the virtual construction of consumer spaces.The research also estimates the social benefits arising from its virtual operation.Hopefully,the finding serves as an initial outcome for the futural establishment and practice of newtype shared wardrobe.The research also reveals that not all garments are suitable for the shared wardrobe circular system,only meeting the circular number for bring profit can enter the circular system.Therefore,the core basis of its operation,namely the value evaluation of clothes before entering the recycling and the establishment of inspection standards at various stages,will be the crucial content for further in-depth research.
作者
李欣华
李佳坤
郑芳英
张洁
LI Xinhua;LI Jiakun;ZHENG Fangying;ZHANG Jie(College of Fashion Design&Engineering,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 311222,China;Key Laboratory of Silk Culturle Heritage and Products Design,Digital Technology,Ministry of Culture and Tourism,Hangzhou,Zhejiang 311222,China;Department of Mathematical Sciences,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China;United Inspection Services(Shanghai)Co.,Ltd.,Shanghai 201616,China)
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2024年第9期183-193,共11页
Journal of Textile Research
关键词
可循环理念
协作消费
共享衣橱
共享经济
区块链技术
circularity concept
collaborative consumption
shared wardrobe
sharing economy
blockchain techniques
作者简介
第一作者:李欣华(1975-),女,副教授,博士。研究方向为服饰文化与创新研究、服饰文化传播。E-mail:xinhuali@zstu.edu.cn。
