摘要
本文通过爬虫抓取了B站18个疾病求助视频的评论文本,进行文本分析、量化分析和多模态话语分析,探究网友对求助者和视频的支持及社会意义。研究发现,网友对视频众筹给予了充分的情感和工具支持,提供了信息和帮助,而平台算法为求助者提供了技术支持,让视频得以更广泛传播。然而,这种传播也引发了网友对平台和求助内容的质疑,围绕可信度展开了激烈争辩。视频众筹形式依赖平台算法和可见性设计,而非求助者的社交网络。尽管基于利他动机的社会支持有积极价值,但也造成了社会信任问题。
This paper conducts text analysis,quantitative analysis,and multimodal discourse analysis on the comments of 18 disease-related crowdfunding videos collected from Bilibili.It explores the support provided by netizens to the seekers and the social significance of these videos.The study reveals that netizens offer ample emotional and instrumental support,providing information and assistance.Moreover,platform algorithms provide technical support to the seekers,facilitating wider dissemination of the videos.However,this dissemination also triggers scrutiny and intense debate regarding the platform and the authenticity of the appeals.The crowdfunding format relies on platform algorithms and visibility design rather than the seekers’social networks.While social support driven by altruistic motives has positive value,it also engenders issues of social trust.
作者
陈琦
王立波
尹世杰
Qi Chen;Libo Wang;Shijie Yin
出处
《新媒体与社会》
2024年第1期67-80,392,共15页
New Media and Society
关键词
互联网公益
社会支持
公益众筹
社会信任
Internet Philanthropy
Social Support
Charitable Crowdfunding
Social Trust
作者简介
陈琦,西北政法大学新闻传播学院教授副院长、硕士生导师;王立波,西北政法大学新闻传播学院硕士研究生;尹世杰,西北政法大学新闻传播学院硕士研究生。
