摘要
数字经济的蓬勃发展推动了数字藏品的资产化转向。文章从内容生产、服务提供方选择、明确产权归属、流通与价值实现、价值共生等环节出发,构建了资产化导向的档案数字藏品开发框架,并进一步提出了资产化导向的档案数字藏品开发策略,即,遵循“内容数字化—内容再创—构建认同”的内容生产逻辑;以合法合规为先,积极寻求联动,依据藏品特性灵活选择服务提供方;多方协商确定档案数字藏品的权利归属;从公益数字藏品和以虚促实、线上线下联动两方面探索档案数字藏品的价值实现;重视与用户的深度互动。
The vigorous development of the digital economy has driven the trend toward the assetization of digital collectibles.This article constructs a framework for assetization-oriented archival digital collections development from the aspects of content production,selection of service providers,clear ownership of property rights,circulation and value realization,and value co-creation.What's more,it further proposes an assetization-oriented strategy for the development of archival digital collections,namely:follow the content production logic of"content digitization-content recreation-building identification";prioritize legality and compliance while actively seeking linkages and flexibly choosing service providers based on the characteristics of the collectibles;and conduct multi-party negotiations to determine the ownership of archival digital collectibles;explore paths for value realization of digital collectibles through public welfare,virtual-to-real promotion,and online-onsite integration;and emphasize deep interaction with users.
作者
赵跃
张文文
尹洁
余静茹
李梓雯
Zhao Yue;Zhang Wenwen;Yin Jie;Yu Jingru;Li Ziwen(School of Public Administration,Sichuan university,Chengdu,Sichuan 610065)
出处
《档案与建设》
2024年第8期31-38,共8页
Archives & Construction
关键词
数字资产
档案数字藏品
档案文创产品开发
数字经济
Digital Assets
Archival Digital Collectibles
Development of Archival Cultural and Creative Products
Digital Economy
