摘要
随着时代的变迁与消费需求的多元化,越来越多的年轻人开始青睐老式消费品,这种现象被称为“蹭老式”消费。该现象预示着代际间的消费差异正在逐渐缩小,为代际融合创造了可能性。本文试通过对“蹭老式”消费现象进行探讨,分析其背后的原因和逻辑。同时基于代际融合理论对娱乐服务产品进行描述性分析,为代际新产品提供设计策略,以探索其在新消费观念下的发展可能性。旨在应对当下不断多元化的消费需求,运用情感化设计的思维为产品设计提供些许有效意见,从而促进社会代际融合,优化跨代际的消费体验。
With the change of the times and the diversification of consumer demand,more and more young people began to favor the old-fashioned consumer goods,this phenomenon is called“rub the old-fashioned”consumption.This phenomenon indicates that the difference of consumption between generations is gradually narrowing,creating the possibility for intergenerational integration.This paper tries to explore the old and the old consumption phenomenon and analyze the reasons and logic behind it.At the same time,based on the theory of intergenerational integration,to provide design strategies for the new intergenerational products,so as to explore their development possibilities under the new consumption concept.The purpose is to cope with the current diversified consumer needs,and use the thinking of emotional design to provide some effective opinions for product design,so as to promote the integration of social generations and optimize the cross-generational consumption experience.
作者
滕深科
TENG Shenke(City University of Macao,Macao 999078,China)
出处
《鞋类工艺与设计》
2024年第15期127-129,共3页
SHOES TECHNOLOGY AND DESIGN
关键词
“蹭老式”消费
代际融合
产品策略
娱乐服务
“old-fashioned”consumption
intergenerational integration
product strategy
entertainment services
作者简介
滕深科(2001-),男,研究生在读,研究方向:设计学,857708802@qq.com.
