摘要
体验经济作为一种新兴的经济发展模式,以服务为舞台,以商品为道具,强调顾客的感受性满足,这一点与当代旅游需求相吻合。在体验经济视角下,如何推动陶瓷工业旅游发展是一项持续性的话题,这涉及陶瓷行业如何将自身的历史及工业优势转化为旅游资源。基于此,文章一方面分析了体验经济视角下陶瓷工业旅游发展的特点,另一方面为体验经济视角下陶瓷工业旅游发展提供相关策略,为推动我国陶瓷工业旅游产业及项目发展提供一定参考。
As an emerging economic development model,the experience economy takes service as the stage,commodities as props,and emphasizes the perceptual satisfaction of customers,which is consistent with the needs of contemporary tourism.From the perspective of experience economy,how to promote the development of ceramic industry tourism is a continuous topic,which involves how the ceramic industry can transform its historical and industrial advantages into tourism resources.Based on this,on the one hand,this paper analyzes the characteristics of the development of ceramic industry tourism from the perspective of experience economy,and on the other hand,provides relevant strategies for the development of ceramic industry tourism from the perspective of experience economy,and provides a certain reference for promoting the development of China's ceramic industry tourism industry and projects.
作者
夏媛媛
Xia Yuanyuan(Jiangxi Tourism&Commerce Vocational College)
出处
《景德镇陶瓷》
2024年第3期16-18,共3页
Jingdezhen Ceramics
关键词
体验经济
陶瓷工业
旅游发展
Experience Economy
Ceramics Industry
Tourism Development
作者简介
夏媛媛(1990年-),女,汉族,山东省临沂市人,研究生,助教,研究方向:旅游市场营销、研学旅行课程设计、研学旅行市场营销。
