摘要
新媒体的出现给饲料产品的营销方式带来了变革和挑战。面对新媒体营销的诸多优势,传统线下营销方式已难以满足饲料企业的发展需求,因此,需要建立起一套全新的网络营销体系。本文从饲料产品网络营销的角度出发,探讨了新媒体背景下饲料产品网络营销的优势及信息宣传策略,力求借助新媒体中的海量用户群体和市场影响力提高饲料品牌的知名度,实现饲料产品的促销。
The emergence of new media has brought changes and challenges to the marketing methods of feed products.Faced with the many advantages of new media marketing,traditional offline marketing methods are no longer able to meet the development needs of feed enterprises,so it is necessary to establish a new network marketing system.Starting from the perspective of online marketing of feed products,this article explores the advantages and information promotion strategies of online marketing of feed products under the background of new media,aiming to leverage the massive user group and market influence in new media,improve the visibility of feed brands,and achieve promotion of feed products.
作者
宗华
ZONG Hua(Xinyang Vocational and Technical College,Xinyang,Henan Province 464000,China)
出处
《中国饲料》
北大核心
2024年第14期113-116,共4页
China Feed
关键词
新媒体
饲料产品
网络营销
信息宣传
new media
feed products
online marketing
information promotion
