摘要
文章基于场景理论,通过案例分析、用户研究提炼出目标用户在微健身APP使用阶段的体验需求,将体验阶段概括为:认知体验、交互体验、情境体验、情感体验,总结提升使用体验的微健身APP色彩设计策略,旨在为用户提供清晰的信息呈现、愉悦的互动效果、连贯的体验氛围、积极的情绪激励,实现以色彩推动微健身APP体验的深化。
Based on the scene theory,the article extracts the experience needs of target users in the use phase of micro-fitness APP through case analysis and user research,summarizes the experience phases as:cognitive experience,interactive experience,contextual experience,emotional experience,and summarizes the color design strategy of micro-fitness APP to enhance the experience,aiming to provide users with clear information presentation,pleasant interactive effects,coherent experience atmosphere,positive emotional incentives,and to achieve the deepening of micro-fitness APP experience by color.emotional incentives,to achieve the deepening of the micro-fitness APP experience with color.
作者
王佳妮
Wang Jiani(Zhejiang Gongshang University)
出处
《色彩》
2024年第5期34-36,共3页
Fashion Color
作者简介
王佳妮,研究生在读,浙江工商大学,研究方向:产品设计与数字媒体理论研究。
