摘要
发展农产品电商,有利于农产品上行,促进农产品“以需定产”,推进农产品绿色化、优质化、特色化、品牌化发展,助力乡村振兴。通过对农产品电商进行PEST分析,基于SICAS消费模型,让农产品电商充分利用政策、经济、社会和技术环境,抓住机遇,探索农产品电商发展路径,为农产品电商快速、持续、健康发展提供参考。
The development of agricultural products e-commerce was conducive to the upward movement of agricultural products and the“set production according to demand”,promoting the green,high quality,specialty and brand of agricultural products and assisting the development of rural revitalization.This paper was based on SICAS consumption model and PEST analysis of agricultural products e-commerce,aimed at making full use of the policy,economic,social and technical environment to seize the opportunity,and then explored the development path of agricultural products e-commerce,to provide a reference for the rapid,sustainable and healthy development of agricultural products e-commerce.
作者
魏辉
WEI Hui(Xuzhou Branch of Finance and Economics,Jiangsu United Vocational and Technical College,Xuzhou,Jiangsu 221008,China)
出处
《农产品加工》
2024年第11期99-103,110,共6页
Farm Products Processing
关键词
SICAS模型
农产品电商
发展路径
SICAS model
agricultural products e-commerce
development path
作者简介
魏辉(1970-),男,本科,讲师,研究方向为网络营销。
