摘要
互联网时代的到来,网络营销这种新兴的营销方式打破了传统营销模式的制约。“互联网+农业”为特色农产品营销带来机遇的同时也带来了挑战。立足于博山区特色农产品发展现状,探析其存在问题,并提出完善网络营销人才培养,加强物流基础设施建设,完善农业生产标准化等对策建议,以促进博山区经济的发展,提高当地农民的收入。
With the advent of the Internet era,network marketing,a new marketing method,has broken the restriction of the traditional marketing model.“Internet + Agriculture” brings not only opportunities but also challenges to the marketing of featured agricultural products.Based on the development status of characteristic agricultural products in Boshan District,this article analyzes the problems and puts forward countermeasures such as improving the cultivation of online marketing talents,strengthening the construction of logistics infrastructare improving the standardization of agricultural production,so as to promote the economic development of Boshan District,increase the income of local farmers.
作者
卞纪兰
罗蓉蓉
BIAN Ji-lan;LUO Rong-rong(Heilongjiang Bayi Agricultural University,Daqing,Heilongjiang 158308)
出处
《安徽农业科学》
CAS
2024年第12期213-214,227,共3页
Journal of Anhui Agricultural Sciences
关键词
网络营销
特色农产品
营销策略
Network marketing
Characteristic agricultural products
Marketing strategy
作者简介
卞纪兰(1973-),女,黑龙江大庆人,教授,博士,硕士生导师,从事农业经济管理研究。
